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Why Products Need Live Streaming

In the increasingly crowded feel of Internet video platforms, YouTube has taken a step ahead its competitors. During the 2017 World Series, YouTube included live streaming of the World Series in a commercial. This live streaming feed, meant to keep viewers tuned in where most change the channel, is a game changer in the live video game. Live streaming products will certainly be a game changer.

As platforms like YouTube, Facebook, and Instagram all prioritize live streaming, now is the perfect time for products to join the live streaming game. With QVC, products and live feeds have had a beautiful marriage for over 30 years. However, it’s not until recently that live feeds have had a chance to shine outside of traditional television.

Bridging the Gap

Instead of focusing solely on television or on the web, marketers now have a chance to bridge the gap and incorporate live streaming into both television and web. Marketers can integrate live feeds into their television spots to keep consumers from clicking away from a program.

 

Sources

http://adage.com/article/media/youtube-shows-future-tv-world-series/311022/

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Companies Spending 2X More on Online Video Over TV Ads

Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5th avenue advertising firm to purchase their media. Instead, companies are turning to the world of online video for their ROI.

Doubling the Spend

According to an article in Marketing Dive, companies are set to spend $135 billion on online video this year, which is about 2x the $71 billion companies will spend on TV. Social media is proving its profitability with the ability to target niche demographics at a fraction of the cost of television media buys. Concepts Video specializes in producing online video content for social media.

Online Video

We are officially in the golden age of video. The Magisto Report shows that “companies are embracing video marketing because their efforts can be easily scaled up and the content is effective at creating an emotional engagement while providing the easy delivery of digital advertising.” From short films to pre-roll advertisements, influencer marketing to how-to’s, video is king of the online world.

With the advancement in camera and phone technologies, the majority of adults living in the United States have the ability to become content creators. Marketing Dive says that, “as they produce more videos, companies are taking more of the responsibility in-house, with 64% of marketers saying they create content internally compared with 38% who use an agency.”

 

Sources

http://www.marketingdive.com/news/study-companies-spend-almost-2x-more-on-online-video-than-tv-ads/507541/

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Video Marketing Is As Easy As “Lights, Camera, Action!”

Video marketing used to be reserved for the Fortune 500 companies of the world. However, with the advent of social media and easy to use cameras, it is much easier for small business owners to create video content.

According to an article in Forbes, “at least 60% of consumers are watching branded videos on social media daily.” Forbes continued to say, “76.5% of professional marketers and SMB owners have found that using video has had a direct impact on their bottom lines.”

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Forbes has a few recommendations for those looking to break into video marketing:

“Your message is the same:” Small business owners need to convey their unique selling points of their company and products. Focus on the story and the rest will come together.

“Sharing your content is easier:” Small business owners don’t need to fight the big guys for advertising space any longer. SMB’s can reach customers through email marketing, websites, and social media.

Easy to use video editing software: You don’t need to have a professional editing suite or Final Cut Pro to make engaging videos. Software like GoPro Quikstories, Facebook Live, and iMovie make it easy for the layman to create movie magic.

 

Sources

Hsiao, Jason. “Why Video Marketing is Easier Than You Think.” Forbes. 3 Oct 2017. https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/03/why-video-marketing-is-easier-than-you-think/2/#143db4de50ac

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5 Rules for Online Video Marketing

With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production much more accessible to the masses. While there is a lower barrier to entry, there is still an art to video production. Here are 5 rules for online video marketing.

Have a USP: A unique selling point, or USP, is key to any campaign. What makes your product or your video unique? For example, if you’re selling a bra through video, what makes your bra stand out from the rest? Does it stick on and not require any straps whatsoever? Does it produce unparalleled cleavage? Figure out what your unique selling point is in one sentence and sell it!

Demo, demo, demo!: If you’re producing video content, remember one key idea: “Show, don’t tell.” Any salesman can talk about how great his or her widget is, but the great salesperson can show you. Concepts Video is king at unforgettable demos such as the Veggetti, Wonder Hangers, and BeActive. Wow your audience with a jaw dropping demo right from the beginning of your video and repeat it again and again.

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Subtitles: Because most viewers are now consuming video content on a computer or via their phones, it’s important to place subtitles in the video. If someone is scrolling through his or her phone in a waiting room, in the office, or even in bed, they’re not watching the video with sound. While the visuals are key for online video marketing, you’ll still want to have your audio in a lower third closed caption.

Cover Photo: As consumers quickly scroll through their feeds, the only thing that stops them is something that is eye-catching. Make sure to have a professional photo that is bright, clear, and captivating as your cover.

CTA: Ultimately, your online video should have a clear call to action to convert your viewers into customers. Be sure to have some type of instruction that provokes a response in your audience such as “visit www.XYZ.com,” “call now,” or “click here.”