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Online Video: The Art of the Demo – Part II

The art of the demo has been around for hundreds of years. But how do you prove that one product is better than the rest? With the demonstration!

How-to Demo

Every top Facebook video or As Seen on TV Product knows that the demo sells the product. To create a good demo, think about creating something visually stimulating for a child. If you couldn’t explain a product in big words like you would to a fancy businessman or businesswoman, how could you show a child that the product works?

Let’s take for a knife for a product as an example. A child may know that a knife cuts through things, but they don’t understand the importance of a truly sharp knife. Children don’t understand how to cook; they don’t understand that a dull knife is dangerous, or that a sharp knife is every chef’s secret weapon. So how can you clearly and concisely show and not tell the benefits of a knife? To expertly demonstrate the sharpness and unique properties of the Bonzai knife, Concepts went to a public place and had ordinary people try the product for themselves. Concepts turned civilians into samurais and had ordinary people slice through hard to cut through items with one swoop.

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Online Video: The Art of the Demo – Part I

While the landscape of media may be shifting from television to digital and social, there is one thing that will never change: the demonstration. The demo has been one of the most valuable tools for storytelling and advertising for over 100 years. After all, any good advertiser knows that the number one rule is: show, don’t tell.

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Seeing the Demo is Believing

This old adage is still very present in modern day advertising – no matter which platform it’s on. Any salesperson can strike up a reason as to why product A is better than product B, but that’s not believable. More so, if something isn’t believable (or true), then it’s not going to be purchased.

The demonstration clearly cultivates that aha-moment, the time when a spectator picks up the phone, a scroll turns into a click, or a viewer turns into a customer. Potential customers don’t want to be told why something works, they want to see it for themselves. Customers want to be able to make the decision themselves – not be told what to do. Let the product benefits do the talking through a clear demonstration.

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Concepts Video Awarded the Silver for Excellence

TOWACO, NJ – (November, 15th, 2017) – Concepts Video Productions has received a Silver International CINDY award for their pro bono production of “It Starts with a Girl”. The CINDY award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials.

“It Starts With A Girl” is a fundraising video that was shot on location at The Kripalu School in the Uttar Pradesh of Northern India. The video presentation was created to raise funds in an effort to break the cycle of poverty, child marriage and provide education for girls in rural India. The video has raised hundreds of thousands of dollars for the girls at The Kripalu School.

Jon Calderaro, Vice President of Operations at Concepts Video said, “I was very touched by the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.

Concepts Video Productions based in Towaco, NJ is one of the world’s most experienced producers of brandmercials and digital video content across all media platforms. Concepts Video has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies.

Since 1959, the CINDY Awards have been honoring interactive and linear media for both broadcast and non-broadcast applications. CINDY is an acronym for “Cinema in Industry” and originated by the Los Angeles based Industry Film Producers Association (IFPA).

For additional information, contact:
Collette Liantonio – President & Creative Director
Concepts Video Productions
www.conceptsvideo.com
(973) 331-1500
collette@conceptsvideo.com

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Virtual Reality in Medicine

Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine.

Google Glass & Surgery

In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different countries by using Google Glass to stream a surgical training session.” Later on in 2016, Ahmed live-streamed cancer surgery in virtual reality that was filmed in 360-degree video. Virtual reality and advanced cameras are changing the medical industry for the better. Instead of one-to-one training, these technologies can influence hundreds of thousands of people.

Social Media

Ahmed didn’t just utilize virtual reality for doctor training, in 2016, he used Snapchat glasses “to record an operation in ten-second clips that were uploaded to his Snapchat story.” This received two million views and over 100,000 YouTube downloads. With this shift to virtual reality and 360-degree video, medical clients can utilize Concepts Video for all of their video needs. Instead of time consuming one-on-one training, Concepts Video can film and animate all of your medical needs for virtual reality in medicine.

Sources:

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Northern New Jersey State of the Art Production Studio

Concepts Video Invites You to A Grand Tour of our State Of The Art Production Studio

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Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts Video Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

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Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14′ x 21′ x 9.5′)
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28’ x 22’) – including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses

    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

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To Schedule a Visit, E-mail Our Team Today!

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Choosing Channels: Brands Shift from Television to Digital

In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify and target a detailed demographic using online video without having to worry about a massive media budget.

Choosing a Channel

There has never been a better time for product marketers because there are so many different platforms to choose from. While these choices might seem overwhelming, it’s the perfect way to target your user demographic. If your products are geared towards younger demographics, marketers will want to look towards Instagram and Snapchat, products with great demonstrations may look to Facebook and Instagram, and products with a larger story can look to online video giant YouTube.

Influencers

Furthermore, marketers can choose influencers to market their products. These influencers are a much more affordable way to get your products in front of specific markets. For example, if you’re marketing a product to a new mother, you should also utilize Mommy bloggers and influencers for reviews of your products. These influencers will be viewed as much more trustworthy versus traditional advertising.

 

Sources

https://www.entrepreneur.com/video/303441#