, ,

Healthcare Marketing Trends

Pharmaceutical Marketing trends are always changing, and it’s important for marketers to change as well.

Take social media for example. A few years ago, Facebook and Twitter were the go to sites for all things marketing. You can read pharmaceutical articles, look at medical device videos, and even share your personal ideas on the web. But it’s 2017, and social media apps such as Snapchat and Messenger are emerging as the new (and improved) sites for advertising. Snapchat can display quick snippets of product training videos which help grab the viewer’s attention. Messenger makes it easier to connect with others, therefore easier to send and discuss ideas.

Healthcare Approach

The key to healthcare advertising is the one-on-one approach. Patients are no longer just patients. They are consumers, and it’s important for the healthcare system to treat them as such. Before even stepping into a doctor’s office or healthcare facility, the patient has already done her own research. He has already read the good (and the bad) reviews online, and has made his decision based on the content he found on his computer and mobile phone. Healthcare facilities need to concentrate on creating truthful, impactful, and share able pharmaceutical content that gets the consumer through the door.

Healthcare in 2017 and beyond; it’s all about the smart ads, the timely execution, and video, video, video.

, ,

Storytelling in Healthcare Advertising

Pharmaceutical and healthcare advertising is everywhere, on our phones, on our computers, in the subway. But what makes you look? The wording and the colors may pull you in, but it’s the story that keeps you engaged. Companies try to concentrate on how much money to spend on marketing and where to place the ads, but what we really need to focus on is the storytelling within the advertisements.

Manny Rodriguez, Chief Marketing and Experience Officer at UCHealth has created a pharmaceutical marketing campaign that concentrates solely on personal, emotional storytelling. UCHealth created over a dozen videos where they hired real patients to tell their own healthcare stories. Through their new campaign, HCHealth is branding itself as a “patient-focused lifestyle brand… that focuses on innovation and quality outcome”.  Rodriguez believes that this new campaign will change the association with healthcare from “sick-turned-healthy” to “health-made-healthier”.

Put Into Practice

Here at Concepts Video Productions, we pride ourselves in not only our production experience, but our ability to create compelling stories that guide our client toward marketing success and brand awareness. Our testimonial development along with heartfelt descriptions can help your brand reach it’s marketing potential.

 

Source:

http://adage.com/article/cmo-strategy/healthcare-storytelling-marketing/308799/