Entries by Collette Stohler

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Virtual Reality in Medicine

Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine. Google Glass & Surgery In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different […]

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Why Products Need Live Streaming

In the increasingly crowded feel of Internet video platforms, YouTube has taken a step ahead its competitors. During the 2017 World Series, YouTube included live streaming of the World Series in a commercial. This live streaming feed, meant to keep viewers tuned in where most change the channel, is a game changer in the live […]

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Companies Spending 2X More on Online Video Over TV Ads

Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5th avenue advertising firm to purchase their media. Instead, companies are turning […]

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5 Rules for Online Video Marketing

With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production much more accessible to the masses. While there is a lower barrier to entry, there is still an […]

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Ephemeral Content: The 2018 Social Media Trend

A few years ago, many thought that social media was just a fad. For decades, marketers and advertisers held tightly onto the TV reign. However, in 2017, it became clear that social media marketing is here to stay. With the advent of social media marketing came Instagram stories, Snapchat, and more ephemeral content. While this […]

Great Ideas > Big Budgets

Television marketers have long relied on a large media spend to get their products in front of the masses. With the advent of social media and online video, brands no longer have to fork over massive amounts of money to be seen. Now, inventors and smaller players have a chance to perform in the mass […]

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Facebook Taking Over Online Video

Facebook has always been about community – with groups, photo albums, and universities all coming together to form the largest online society in the world. Now, Facebook is connecting people through online video with their new product, Watch. The difference in this platform vs. the already existing “videos” tab is that shows and videos are […]

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6 Tips to Make Your Videos Go Viral

Social media is the new way for businesses to market themselves. Viral videos have skyrocketed products such as The Woof Washer, The Willa Walker, and Pod Tents. Viral videos convert to more followers, increased web traffic, and products sold. With Facebook prioritizing video content to compete with YouTube, it’s the ultimate platform for businesses to […]

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Small Businesses Click to Online Video

While big businesses have invested in video for decades, small and medium sized businesses are starting to realize the true value of video marketing. With the advent of social media giants like Facebook, Instagram, YouTube, Snapchat, and Periscope, it’s clear that online video is an integral part of any successful marketing strategy. As millennials age […]

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Consumer Outlook: Content Consumption

Video is going through its own renaissance and advertisers are pivoting to hop on the digital avenue. Last year, video accounted for 73% of web traffic and it is predicted that in 2021, video will make up 82% of all Internet traffic. As content consumption shifts away from traditional television and onto digital platforms, advertisers […]

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Advertising to Millennials

News is consumed in many ways including through social media. The younger age bracket, aka Millennials, ages 18-34, tend to skew towards YouTube and Facebook for their news consumption, while this age group only accounted for 8% of viewers on national broadcast television. Digital Municipalities That’s why NBC News is pivoting and serving their news […]

Amazon Prescribed to Pharma

Amazon started with online shopping, moved into original programming, and now it’s looking to break into the 300 billion dollar pharmaceuticals sector. Having already sold medical equipment on its U.S. website, it’s no stranger to the medical industry. The health care industry accounts for nearly 18% of the U.S. GDP so this could be a […]

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The TV Renaissance

As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV. Too Many Choices In […]

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Multi-Camera Shoots to the Masses

Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video and multi-camera shoots. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook. […]

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Four Critical Steps to Explosive Video Marketing Growth

There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by […]

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How-To Videos Demo Big Sales for Pharma

Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now educate their consumers and customers in a whole new way. While pharmaceutical and medical devices can entail intense education, how-to videos […]

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10 Reasons why you need Medical Animation – Part 2

Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are faced with the fact that the information they are presenting can oftentimes be very dense.  The medical industry often has to […]

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10 Reasons why you need Medical Animation – Part 1

10 Reasons Why You Need Medical Animation Many businesses today know that videos and animation are an important part of marketing, as well as a great way to give information to consumers and clients. The medical industry is no different, having utilized diagrams, drawings and illustrations, photos and videos to foster better learning and enhanced […]

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The Best Use of 10 Seconds: Extra Short Video Marketing Tips

The Best Use of 10 Seconds: Extra-Short Video Marketing Tips Full-length commercials are a proven effective marketing strategy, but what about extra-short videos that only last 10 seconds (or less)? As it turns out, these are just as effective as commercials when executed properly. To make the most of an extra-short video marketing strategy, you […]

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The Future of Virtual Reality

First it was social media, then it was live video, and now virtual reality and augmented reality are the wave of the future for online video. With the usage of online video rising at a rapid rate, video creators are looking to stand out from the crowd by utilizing virtual reality in their content creation. […]

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Top 10 Tips for Believable Medical Video Testimonials

We are living in the era of video marketing with videos already representing 74 percent of all Internet traffic. Pharmaceutical companies have long been using video testimonials to create awareness, but it is even more important today to use this technology to your highest advantage. Having testimonial videos available for your clients to view and […]

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Health Technology Takeover

The doctor will see you now…on your computer. Technology is not only assisting healthcare professionals, but it’s now helping patients around the world. While doctor’s office visits take up time and money, technology is now making it possible for patients to see a doctor through their smartphone or computer. This health technology takeover is already starting […]

How to Boost Your SEO With Video Marketing

As a marketer working in the medical or pharmaceutical industry, SEO is imperative for bringing traffic to your website, but did you know that video can play a key role in your SEO strategy? A recent report by CISCO revealed that video traffic is growing rapidly as a majority of all Internet use.  This report […]

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Marketing to Millennials

While Millennials used to be known as the lazy generation, they now have the largest buying power of any generation. This change in buying power creates a demand for new marketing strategies. Millennials are consuming more and more video content and they will spend more time in front of “screens” than any generation before. In […]

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Why Pharmaceutical Marketing Needs Video Content: Part II

Online video is to pharmaceutical marketing as Viagra is to relationships: exciting and engaging, with long lasting, fulfilling and beneficial side effects. If you don’t want your pharmaceutical marketing campaign to fall flaccid, you have to pump it up with unique online video content. Online video is sure to deliver inflated results that will increase your […]

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MUSE NYC 2016 Shines as an Evening of Healthcare Video and Innovation

MUSE, curated by Klick Health, is an inspirational gathering where healthcare thought leaders, healthcare video artists, and technological innovators happily collide through presentation and conversation.  The most recent MUSE NYC 2016 occurred on March 31st at Center548. The lineup of speakers was superb:  Leerom Segal, Klick Health CEO, Ron Fournier, political columnist, Louie Schwartzberg, award-winning […]

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Why Pharmaceutical Marketing Needs Video Content: Part I

Pharmaceutical marketing and pharmaceutical advertising are a tough competitive world filled with cutting edge technology, countless side-effects, and nebulous product names that can easily confuse and overwhelm the consumer.  One of the easiest ways to vaccinate against confusion and give the consumer the right treatment is through online video content.  While everyone loves online videos, whether it […]

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“Action!” Custom-Building the Cutting-Edge Concepts Video Studio

[vc_row][vc_column][sm_column_text]Towaco, NJ:  Concepts Video, in conjunction with Concepts TV Productions, is building out a cutting-edge video production studio to service its high-end medical video productions and branded corporate content. Concepts Video Studio will offer the following services: 4K/HD high-end Video Production Soundstage 4K/HD Broadcast camera setups Greenscreen, White Cyc, and Lifestyle Sets OnSet Post-Production Makeup, […]

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Concepts Video President Interviewed on CBS

[vc_row][vc_column width=”2/3″][vc_video link=”https://www.youtube.com/watch?v=JNLps18MqHQ” css=”.vc_custom_1454968385408{margin-top: 10px !important;}”][/vc_column][vc_column width=”1/3″][sm_column_text]Here’s a blast from the past, when Concepts Video President, Collette Liantonio, was interviewed on CBS.  CBS’s profile piece explores entrepreneurial spirit, the complexities of a woman-owned business, family dynamics, and video production. Collette and Concepts Video’s 30+ years of production experience will be a great asset to your […]