Patient Behavior and Digital Tools

Digital tools, such as fitness trackers and step counters, are on the rise in the medical field. However, these tools are not proving to be as beneficial to its wearers as previously believed. Read more

Integrating Live Video into Social Media Strategies

It’s not as simple as just hitting “record”. Live videos require strategy and for social media, it’s important for a company or brand to publicize details of a live broadcast in advance – especially those seeking audience interaction. Read more

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Pharmaceutical Advertising and Understanding the Patient

In a new digital world, consumers are now relying heavily on the internet to provide health information. “One in twenty Google searches is now for health-related information.” That means that before calling a physician, or scheduling an appointment, consumers go straight to the internet, and many times, self-diagnose from their research. Read more

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Video Marketing Trends to Look Out for in 2018

This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends. Read more

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Virtual Reality in Medicine

Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine.

Google Glass & Surgery

In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different countries by using Google Glass to stream a surgical training session.” Later on in 2016, Ahmed live-streamed cancer surgery in virtual reality that was filmed in 360-degree video. Virtual reality and advanced cameras are changing the medical industry for the better. Instead of one-to-one training, these technologies can influence hundreds of thousands of people.

Social Media

Ahmed didn’t just utilize virtual reality for doctor training, in 2016, he used Snapchat glasses “to record an operation in ten-second clips that were uploaded to his Snapchat story.” This received two million views and over 100,000 YouTube downloads. With this shift to virtual reality and 360-degree video, medical clients can utilize Concepts Video for all of their video needs. Instead of time consuming one-on-one training, Concepts Video can film and animate all of your medical needs for virtual reality in medicine.

Sources:

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Northern New Jersey State of the Art Production Studio

Concepts Video Invites You to A Grand Tour of our State Of The Art Production Studio

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Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts Video Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

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Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14′ x 21′ x 9.5′)
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28’ x 22’) – including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses

    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

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To Schedule a Visit, E-mail Our Team Today!

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Choosing Channels: Brands Shift from Television to Digital

In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify and target a detailed demographic using online video without having to worry about a massive media budget.

Choosing a Channel

There has never been a better time for product marketers because there are so many different platforms to choose from. While these choices might seem overwhelming, it’s the perfect way to target your user demographic. If your products are geared towards younger demographics, marketers will want to look towards Instagram and Snapchat, products with great demonstrations may look to Facebook and Instagram, and products with a larger story can look to online video giant YouTube.

Influencers

Furthermore, marketers can choose influencers to market their products. These influencers are a much more affordable way to get your products in front of specific markets. For example, if you’re marketing a product to a new mother, you should also utilize Mommy bloggers and influencers for reviews of your products. These influencers will be viewed as much more trustworthy versus traditional advertising.

 

Sources

https://www.entrepreneur.com/video/303441#

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The New Native of Advertising is Social Media

Native advertisements have been around for decades, but now, they have a new stage to shine. Social media is taking a large piece of the advertising market with in-feed ads, online video, and paid content marketing all creating a new type of marketing pie. According to Rapid TV News, display advertising will increase from $84 billion to $126 billion dollars by 2019.

Social Media

While some of the $126 billion accounts for overall digital media, a large portion of this digital spend will be in social media. According to Rapid TV News, social media is predicted to grow at a rate of 20% a year and online video is growing at a rate of 21% a year.

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Native Advertising

While TV commercials were out in the open, social media is a little more stealth. Native advertising and user generated content is king across social media platforms. While brands and users still need to disclose paid partnerships, products prefer the gentle touch across social media. For products looking to break into social media marketing, they should focus on storytelling instead of the yell and sell.

Source

https://www.rapidtvnews.com/2017091148764/online-video-social-media-driving-global-ad-growth.html#axzz4sNtq8OYO

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6 Tips to Make Your Videos Go Viral

Social media is the new way for businesses to market themselves. Viral videos have skyrocketed products such as The Woof Washer, The Willa Walker, and Pod Tents. Viral videos convert to more followers, increased web traffic, and products sold. With Facebook prioritizing video content to compete with YouTube, it’s the ultimate platform for businesses to advertise.

Concepts Video specializes in eye-catching advertisements that tell and sell in 30 seconds or less. Concepts Video has pivoted their award-winning television expertise into videos for social media. Here are 6 ways for you to create videos that go viral:

  1. Keep it Timely: We are in the age of the short attention span. Most viewers rarely see anything after the first 10 seconds of a video. Just like a successful eye-catching TV commercial, keep your videos under 60 seconds.
  2. Have an Attention Grabbing Photo / Opener: A viewer will usually see your video as they’re scrolling through their newsfeed. The only thing that’s going to halt an aggressive thumb scroll is something eye-catching and clear. Utilize high-resolution photographs and a bold concise title to make people click.Screen-Shot-2017-08-07-at-2.57.49-PM
  3. Elevator Pitch: If you can’t sum up what your video is about in just a quick sentence, then it’s too complicated for a social media video. Titles such as “Swim with Otters,” “There’s a Hotel Where You Can Sleep Above the Ocean,” and “Tool Lets You Garden Standing Up” all clearly and concisely state the purpose and theme of the video.
  4. Create a Formula: Much like direct response television, viral videos have a specific formula. Grab the viewer in the first 5-10 seconds with a shocking opener, dramatic drone shot, or amazing demo. Add graphics and simple copy to add in your storytelling and jump cuts to keep the action flowing. If you’re selling a product, a creative “wow” demonstration such as the Concepts Video Woof Washer video, will make viewers hit the prized “share” button.
  5. Add Subtitles: Since most Facebook users consume their video content at work, they tend to watch videos without sound. While videos should show and not tell, it’s always helpful to have copy and graphics to lead your storytelling process. If you’re a business page on Facebook, the platform will automatically add captions. However, if you don’t have a certified business page, video creators should add subtitles or copy in the lower third of the video.Screen-Shot-2017-08-07-at-2.59.33-PM-e1502143253334
  6. Test Something New: Social media is so new that there is no guaranteed formula for a successful viral video. Every video is a constant test. After your video has run its course, utilize the “insights” tool on Facebook to see how long viewers are watching, when they’re dropping off, and start to figure out any trends in your videos. Once in a while, throw in a wild card video to see how it does.
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Small Businesses Click to Online Video

While big businesses have invested in video for decades, small and medium sized businesses are starting to realize the true value of video marketing. With the advent of social media giants like Facebook, Instagram, YouTube, Snapchat, and Periscope, it’s clear that online video is an integral part of any successful marketing strategy.

As millennials age into a prized financial demographic, small businesses are integrating video into their marketing campaigns. While video campaigns used to involve Hollywood stars and big budgets, now, small businesses can take advantage of the video generation without the traditional high budgets of their big business counterparts. A mom & pop shop can now create video at a much lower cost than 10 years ago.

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Video Moves to the Small Screen

20 years ago, companies that created videos for marketing purposes traditionally lived on television. With television came big media budgets that blocked out many small and medium sized businesses. In 2017, viewers are consuming the majority of their content on their computers or their smartphones. For the marketer, the cost to entry to market on web is significantly lower than television. Plus, according to Marketing Land “YouTube reaches more adults 18+ during prime time than any cable network does.”

In 2016, Mark Zuckerberg told Buzzfeed,

“We’re entering this new golden age of video … I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

If you want your company to stand out from the pack, contact Concepts Video for all of your video needs.

Source

Kasteler, Jordan. “It’s Time for SMBs to go all in on social and mobile video.” Marketing Land. June 22, 2017. http://marketingland.com/time-smbs-go-video-social-mobile-217925

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The Future is Online Video

By 2020, “IP video traffic will comprise 82 percent of all consumer Internet traffic, up from 70 percent in 2015.” It is imperative for advertisers’ future to be in the digital realm, whether it is video on demand, social media, or Internet video and Concepts Video can take you there.

Virtual Reality

One of the main stays of increased Internet traffic is virtual reality, whose traffic quadrupled in 2015. Virtual Reality streaming requires a high bandwidth that will contribute to Internet consumption. Concepts Video produces virtual reality content for all platforms.

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Smartphone Friendly

According to statistics, smartphone traffic will exceed PC traffic by 2020. In 2015, PC’s narrowly exceeded smartphone traffic, but that won’t last for long. Advertisements and brand content that appear on smartphones need to be able to last past a swipe. They need to be smartphone friendly with no picture-in-picture shots and no split screens to take advantage of the small screen size. Advertisers must also gear their content towards short-form as many people do not want to watch long videos and advertisements on their phones.

Sources

Johnson, Zac. The Future is Online Video and here are the Stats to Prove it. Business 2 Community. June 18, 2017. http://www.business2community.com/infographics/future-online-video-stats-prove-infographic-01861786#KWWI50msa88upq6Z.97

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Consumer Outlook: Content Consumption

Video is going through its own renaissance and advertisers are pivoting to hop on the digital avenue. Last year, video accounted for 73% of web traffic and it is predicted that in 2021, video will make up 82% of all Internet traffic. As content consumption shifts away from traditional television and onto digital platforms, advertisers have an opportunity to produce memorable content for millennials.

Live Video

It is projected that live video will be “the fastest growing segment of internet video thanks to new video offerings like Facebook Live, Twitter’s broadcast of live sports and live over-the-top bundles from companies like AT&T, YouTube and Hulu.” For advertisers, this means that foraying into the Live Video platform will be extremely advantageous to bottom lines. Just as QVC ruled the airwaves for ages, Zappos has an online video catalogue, and now advertisers can try live demonstrations on Facebook Live platforms.

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While TV is not dead yet, cable networks are shifting content towards digital platforms. The Travel Channel and Land Rover recently created a digital series, Uncharted Discoveries, which had a live component to the adventure, asking followers to vote on Facebook Live. The live component dictated exactly what was going to happen in the filmed series. This series also coupled the Travel Channel’s highest-ranking host with a group of digital influencers, marrying traditional TV with modern digital.

Concepts Video has been in the video industry for nearly 35 years, building an expertise in brands despite constant changes to the video industry. Call us today to create Live Video, branded campaigns, and digital content.

Sources

Molla, Rani. An explosion of online video could triple bandwidth consumption again in the next five years. June 8, 2017. https://www.recode.net/2017/6/8/15757594/future-internet-traffic-watch-live-video-facebook-google-netflix

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Advertising to Millennials

News is consumed in many ways including through social media. The younger age bracket, aka Millennials, ages 18-34, tend to skew towards YouTube and Facebook for their news consumption, while this age group only accounted for 8% of viewers on national broadcast television.

Digital Municipalities

That’s why NBC News is pivoting and serving their news from an innovative broadcast menu. Matt Danzico, head of NBC Left Field, a division of NBC that produces short documentaries for social media said, “it’s my belief that broadcaster need to begin viewing these hubs as digital cities. So in the same way that it’s clearly important for NBC [to] have local bureaus to serve news and information for, about and within the actual cities their audiences live, it’s now imperative that we exist within these digital municipalities.”

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Digital Advertising

While NBC Left Field videos will not have advertisements to start out, ads will not be far behind. NBC News will not rely solely on traditional commercials, but it will look to utilize the popularity of branded content and influencer marketing.

For brands looking to advertise to the 18-34 set, digital is the way to go. Between Johnson & Johnson funding YouTube, NBC launching Left Field, and CNN’s “Great Big Story,” the new way to advertise is upon us.
Concepts Video specializes in creating memorable branded content campaigns for television and the web.

Sources

NBC News Wants to Woo Millennials With Its Own Digital Video Service. Fortune. June 13, 2017.

http://fortune.com/2017/06/13/nbc-news-left-field/

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Online Video Flourishes in China

China has one of the most flourishing markets in our global economy and now, the Asian country is penetrating the online video sector. China’s population is estimated at over 1.3 billion people (about 4x as many people as The United States). That population number reveals an opportunity in various markets and online video is feeding that need.

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SVOD on the Rise

According to JPMorgan Chase & Co. as quoted in eMarketer, “the number of SVOD subscribers will hit 144 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers.” At a time when cable TV subscribers are dropping from 252 million this year to 248 million, it seems like subscription video-on-demand is on the rise.

While China’s video content used to include pirated materials and user-generated content, the country is now signing licensing deals with major content studios. This is the perfect time for marketers to get in front of a highly influential population. The main SVOD player in China is iQiyi with nearly 100 million subscribers. While Netflix withdrew its SVOD services from China in 2016, they have recently inked a deal with iQiyi.

Concepts Video creates award-winning content for international players around the globe. Call us today!

Sources

China’s Online Video Subscribers Are Closing the Gap with Cable TV. eMarketer. June 14, 2017. https://www.emarketer.com/Article/Chinas-Online-Video-Subscribers-Closing-Gap-with-Cable-TV/1016005

Amazon Prescribed to Pharma

Amazon started with online shopping, moved into original programming, and now it’s looking to break into the 300 billion dollar pharmaceuticals sector. Having already sold medical equipment on its U.S. website, it’s no stranger to the medical industry. The health care industry accounts for nearly 18% of the U.S. GDP so this could be a big move in extending their business.

Regulatory Issues

While Amazon has cornered the online market, safety issues will play into factor when it comes to selling Pharmaceutical products. Amazon will have to deal with FDA clearance, doctor authorizations, prescriptions, insurance, and deductibles. According to Fortune, “given the company’s need to continue its sales growth, improve profit margins, and justify its stock price, pharmaceutical distribution may be just what the doctor ordered.

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We’ve Got Company

Amazon isn’t the only company that’s looking to diversify itself with Pharma. In fact, Johnson & Johnson is investing in online video giant YouTube for their new foray into original programming. Since Pharma plays such a huge role in the U.S. health care industry, it’s no wonder that they are getting involved with the profitable video market.

Sources

http://www.thedrum.com/news/2017/05/30/amazon-eyes-lucrative-pharmacy-push-latest-diversification-drive?utm_content=amazon%2Cretail&utm_campaign=social&utm_source=twitter

http://fortune.com/2017/05/18/amazon-pharmacy-stock-price-prescription-drugs/

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The TV Renaissance

As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV.

Too Many Choices

In the digital age, choosing a TV station is a lot like trying to find a quality piece of clothing in H&M; it’s in there, but you may not have the patience to find it. Fowler continues, “Hulu isn’t the only service to recognize we need fewer choices, not more. YouTube TV, the Google live service that launched last month, puts search, trending shows and personalized suggestions front and center. Sling TV’s home screen has evolved to include the stuff you watch most. Even Comcast is leading traditional cable companies to adapt with a new X1 cable box that offers ‘for you’ recommendations, plus a voice-commanded remote.”

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Advertising During the Renaissance

With the shift to streaming and digital content, advertisers have an opportunity: adapt and advertise on various platforms. For example, big brands like Johnson & Johnson and AT&T have advertised on YouTube. If a brand is looking to advertise on Hulu, they can opt into choice-based ads where the viewer has the choice of what type of ads to see. If you’re a pharmaceutical company or car company, this is key for targeted marketing. Another benefit of advertising on Hulu is the direct click through for users to purchase a product instantly. Unlike the days of traditional TV commercials, this gives customers and advertisers the ability for instant transactions.

Sources

https://www.wsj.com/articles/the-new-hulu-looks-a-lot-like-the-future-of-tv-1494433910

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Four Critical Steps to Explosive Video Marketing Growth

There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% – 300%.

Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.

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Laser Targeting

It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone’s life?

Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you’ll be able to write and film video content which captures their attention and makes them feel like you’re speaking directly to them.

Smart Marketing

The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media accounts and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.

Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.

Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.

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Engagement

Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.

Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.

Ongoing Optimization

Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.

There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.

Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.

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10 Critical Content Marketing tips for Pharmaceutical Brands

If you want to reach the masses while strengthening your brand, content marketing is the answer. After all, as Jonah Berger, a professor and expert on viral marketing and social influence said, “Going viral isn’t random, magic or luck — it’s a science.”

Have you recently seen a video that truly captured your attention? You may have even discussed it with your peers. If so, that’s what you’re after, and with a little guidance and perseverance, you too can succeed within the content marketing world.

In relation to video content, the pharmaceutical industry has an upper hand. Everyone is interested in how they can improve their health. If this is unchartered territory for you, these tips will get you started.

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10 Tips You Need to Know About Content Marketing

Keep this concept in mind — the key to good content is that it’s not overly promotional but is useful, interesting or valuable. Instead of selling, provide consumers with the information they need to make an informed decision.

Let’s get started!

  1. Invest in your brand — you need to inject money into your content marketing budget in order to get a return. If implemented properly, that investment will be well worth the initial funding. Standard commercials on social media are great for this purpose.
  2. Create a video content strategy — start with a solid plan of action. Although you’ll need to make modifications along the way, it’s critical that you’re able to measure your level of success. Ask yourself, what do you want your video content to accomplish? Who is your target audience? What action do you want them to take?
  3. Share to educate — offer practical information in order to build a long-term, mutually beneficial relationship. This is great to capture the attention of potential customers, while also keeping your current customers engaged.
  4. Strike human emotion — we’ve all seen those commercials or videos that really seem to touch the human spirit, ending with a message from a phone or soda company. These types of videos are meaningful and spark another level of intellect.
  5. Use multiple videos — as stated in the 2013 Online Video Marketing Survey and Trends Report, 25 percent of the respondents planned on incorporating 50 or more videos into their marketing strategy. This is because based on the cost of production, the return can be substantial.
  6. Create how-to videos for existing customers — did you know that, on average, it costs five times more to attract a new customer than it does to keep an existing one? Offer how-to videos that will appeal to this customer base.
  7. Keep it short — as stated by Time magazine, our approximately eight-second attention spans are now shorter than the nine-second attention span of goldfish. Although there are exceptions, aim for a video that’s 90 seconds or fewer.
  8. Be patient — you’ll want to see some sort of initial progress, but if you’re not seeing the results you’d like right off the bat, do not be so quick to give up. Content marketing is a long-term investment, and in order to truly influence your audience, you need to be persistent.
  9. SEO isn’t always king — pay attention to SEO within your daily routines, always incorporating the basics. With that being said, when making video content, if you’re too robotic about SEO requirements you could reduce the quality of your content by taking away from the narrative.
  10. Ask for help — if you don’t know where to begin, invest in individuals that do. Although you may need to fund content marketing in the beginning, it will be done right, boosting productivity.

 

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Get started today in order to experience beneficial results in the near and distant future. After all, Andrew Davis, the highest-rated content marketing speaker and author, said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”

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How to Find the Best Copywriters

Finding the best copywriter is a challenge to advertisers all over the world. In the online world, finding a gifted writer should be easier now more than ever. After all, the digital age makes it possible to reach talent from around the world, but that is also part of the problem. Many people with a keyboard and a creative mind market themselves as copywriters. However, all the best copywriters have a few things in common: experience, eloquence, and ingenuity.

Copywriting and Scripting Services

If you select the correct copywriting agency, its staff will find the right copywriter for you. However, that requires that you spend precious hours finding the right agency first. Though there are hundreds of copywriting services floating around the Web, only a handful attract corporate-level talent.

When appraising a copywriting service, ask yourself one question, how much confidence in its writers does the agency have? If the agency can promise you’ll be 100 percent satisfied with the result, you can be fairly certain the company has faith in the abilities of its writers. Concepts Video has over 30 years of successful copywriting experience.

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Independent Search

An independent search requires you find candidates and then vet them. While this can be time consuming, recognizing a great writing talent is something almost anyone can do because, inherently, we all have the ability to recognize great prose. Companies like Upwork.com, Freelancer.com, and Fiverr.com all offer independent contractors offering copywriting services. While they may be cheaper than using an agency or production company, you’ll need to vet them properly so that you don’t waste your money or time on bad copy.

Here are the steps you can take when vetting a copywriter:

Look at Past Work

Ask for 10 writing samples. Whether you read each sample is irrelevant. If a writer can produce 10 pieces, that writer is experienced enough to consider.

Ask for a Sample Piece

If you find a writer that seems to have the experience you are looking for, ask for a sample piece on a theme or subject of your choosing. The best way to determine if a writer is worth their salt is to ask them to write about something they are unaccustomed to writing. Scrutinize this piece ruthlessly; if there’s a grammatical error or spelling mistake, then it’s likely they didn’t edit and review their piece properly.

Assess Writing Style

Find a great piece of writing — on the subject you chose for the sample piece — and read it. Then, immediately after, read your candidate’s sample. How does it compare to the great piece? Does the candidate’s piece flow or is it a grind to push through? Is it flavored or dull and bland? Is your candidate up-to-date or still writing like it’s the 80s? Can the candidate paint a picture with words and illustrate with prose?

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Check Word Choice, Timing and Rhyming

Does the candidate use obscure, complicated words (such as “coquette” and “adamantine”) that are confusing, unnecessary, and frustrate and annoy the audience? Or does the writer use simple words that everybody can understand? For example, commercials and most popular news outlets are written at a 5th grade level.

Also, most commercials rhyme and have excellent timing with solutions and calls-to-action (CTAs). Check that the copywriter’s previous work has good rhyming, as well as engaging and clever calls-to-action.

“Reading copy shouldn’t feel like reading a biology book.  Good copy should captivate the reader and motivate them to take action.”

Great Copywriters Are Worth Their Weight in Gold

Great copy can capture a customer in a second. When Concepts Video has two minutes to make a customer choose a Bissel vacuum over a Shark vacuum, our expert copywriting and demonstrations quickly captivate consumers. By creatively explaining the benefit of products in an eloquent way, Concepts Video has made our customers hundreds of millions of dollars.

Great copywriters are invaluable for any business. They can get customers to pick up the phone or enter their credit card information after a 30-second commercial. When it comes to capturing customers, copywriting is always key.

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10 Reasons why you need Medical Animation – Part 2

Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are faced with the fact that the information they are presenting can oftentimes be very dense.  The medical industry often has to utilize diagrams, drawings, illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option as seen in Part I of our article.

Here is part 2 of our 10 reasons why you need medical animation.

6. Animation Can Be Used to Better Explain How a Drug Works

Following instructions on how to use the drug, a medical animation can also showcase how the drug performs in the body, so that the viewer can “see” what is happening when they take the drug.

7. Medical Animation Can Be Cheaper Than Using Actors or Models

A video marketing firm can quickly develop medical animations for you to suit your needs and budget, making it a more cost-effective option than having to hire actors or models.

8. Medical Animation Can Be Used for Training

Whether training future surgeons, physicians or other medical staff, medical animation can be key in ensuring proper and thorough training.

9. 3D Medical Animation Can Capture All the Details

Advances in video animation make it possible to show lifelike detail for a truly impactful animation.

10. Medical Animation Can Be Used for Online Video Marketing

Using videos and animations as part of your marketing efforts helps you gain an edge over competitors and attract new clients.

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10 Reasons why you need Medical Animation – Part 1

10 Reasons Why You Need Medical Animation

Many businesses today know that videos and animation are an important part of marketing, as well as a great way to give information to consumers and clients. The medical industry is no different, having utilized diagrams, drawings and illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option.

Because animation an help improve memory retention significantly more than just a verbal or written explanation, it can benefit many medical professionals, facilities, pharmaceutical companies and other healthcare organizations. The following are 10 reasons why you need medical animation.

1. Pictures Will Always Beat Text for Retention

Think back to when you were first learning words like “apple” and “dog.” There were always pictures of the named objects to go along with those words, and for a very good reason. The human brain is very good at remembering pictures, illustrations and animations that are used as a visual aid. In fact, video or animation improves retention by over 50 percent. This is an especially important consideration in the medical field, where medical animation can be used to aid in several areas of training and disciplines.

2. Viewers Can Understand Animation Very Easily

Just as medical animation can aid in retention, so too can it help viewers to better understand a process, a procedure or any other area detailed in the animation, such as how blood cells travel through veins, or how the eyeball perceives its surroundings.

3. Animation Makes a Bigger Impact

Telling someone they have high cholesterol or showing them a picture of a clogged artery can be jarring enough, but show a medical animation of a clogged artery, and you’ve got a teaching tool with impact. It might be just the thing to make a patient truly understand the seriousness of various medical conditions.

4. 3D Medical Animation Can Be Used to Explain Surgical Procedures

A 3D medical animation can clearly describe how various surgical procedures are performed, such as a hip replacement. Having a better idea of how a surgery is performed can make it less worrisome for the patient.

5. Animation Can Be Used to Show How to Properly Use a Drug

The instructions on medication vials can sometimes be confusing and hard to read, and patients might not always remember each detail when told verbally. But a medical animation can help them better understand how to use the drug properly and aid in their retention of the instructions.

In conclusion, medical animation has come a long way, and now plays an important role in training, providing patient information, product marketing and more.

Sources:

https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000011frkqm2hmedduuj9tagnbno5

http://www.brainrules.net/vision

www.ghostproduction.com

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The Best Use of 10 Seconds: Extra Short Video Marketing Tips

The Best Use of 10 Seconds: Extra-Short Video Marketing Tips

Full-length commercials are a proven effective marketing strategy, but what about extra-short videos that only last 10 seconds (or less)? As it turns out, these are just as effective as commercials when executed properly. To make the most of an extra-short video marketing strategy, you need to make the best use of your time. Here are some tips that will help you get the job done in 10 seconds or less.

Improvise

This goes against all the marketing advice you’ve heard in the past, but today’s consumers prefer improvised content — or at least content that feels improvised. Keep your clips simple, using minimal scripting and no special effects if you want to grab your viewers attention quickly. Authentic improvisation is always best, but if you fake it, make sure it looks and feels like the real thing — because today’s consumers are smart and they can tell the difference.

Why this works: Your viewers want you to be real. Today’s consumers don’t have time for advertising if it’s not genuine; they simply don’t trust heavily edited commercials. When you share improvised content, viewers feel more connected to your brand because you’re including real people, just like them.

Don’t Tell the Whole Story

One of the best approaches with a 10-second ad is to treat it like an elevator pitch. Grab your viewers attention with the most compelling message you can create. Leave the viewer with a sense of curiosity, a compulsion to know more about your brand. Then offer additional info through a longer video link, email signup or blog post.

Why this works: A person’s attention span is fairly short, but it’s even shorter when they’re watching an ad. That’s an issue when you can’t present all the important information in less than 10 seconds. By providing just a snippet of information that intrigues your viewers, you’re opening up more opportunities to show them the whole story at a later time.

Form an Ongoing Connection

As with all marketing efforts, the deployment of your extra-short videos may be the most crucial aspect of the journey. With 10-second videos, you shouldn’t focus on a “one and done” approach. Instead, create an ongoing connection with your viewers by offering multiple extra-short videos over a significant length of time (the indefinite future is your best bet). You have lots of media options available for this type of advertising. Create an Instagram account, and use the Story feature. Tell your viewers to follow you on Snapchat, or utilize the paid marketing capabilities there. Even YouTube has a six-second video format called Bumper that’s great for connecting to an audience.

Why this works: You’ve heard it before, and you’ll hear it again: Social media is prime real estate for marketing. Young consumers practically demand it, and the under-30 crowd is a huge percentage of the population. Today’s buyers want real-time videos, authentic updates and brands that create ways to connect. When you offer these connections, you’re grabbing viewers who feel more loyal to your brand because you’re genuine.

Final Thoughts

Short video marketing is a great idea, and they can add a huge boost to your sales when you make the most of the 10 seconds or less approach. Don’t be dissuaded by the new format. There are platforms already available for the short video format — just waiting for you to jump in. After all, marketing should always focus on the next big thing, and extra-short videos are it.

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The Future of Virtual Reality

First it was social media, then it was live video, and now virtual reality and augmented reality are the wave of the future for online video. With the usage of online video rising at a rapid rate, video creators are looking to stand out from the crowd by utilizing virtual reality in their content creation.

Spending Increase

According to an article in CNet, “Last year, spending on VR and AR amounted to $6.1 billion.” According to Tom Mainelli, IDC’s Vice President of devices and AR/Vr, said “On the virtual reality side, producers are quickly moving beyond games to create new content mainstream audiences will embrace.” Mainelli continued, “On the augmented reality side of the fence we’re seeing commercial entities begin to more seriously evaluate the technology.”

According to ZDNet, the research firm IDC says, “the AR and VR market will reach $13.9 billion in 2017, an increase of 130.5 percent over the $6.1 billion spent in 2016. What’s more, AR and VR spending is expected to accelerate to a compound annual growth rate (CAGR) of 198.0 percent over the 2015-2020 forecast period, reaching $143.3 billion in 2020.”

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Emerging Technology

With the video world changing at a rapid pace, It’s important for video creators to stay on top of emerging technology. According to Alfred Ng’s article featured in CNet, “Among the recent developments, HTC says it’s creating a mobile VR device after the success of its Vive headsets. This week at the big Mobile World Congress show in Barcelona, Spain, Samsung is showing off a new Gear VR headset. VR also had some moments in the spotlight at the Sundance Film Festival earlier this year.”

Early Adopters

According to ZDNet, early adopters are “expected to contribute $6.2 billion on hardware, software and services sales in 2017.”

To stay on top of video trends, Concepts Video creates Virtual Reality video in its own in-house state-of-the-art studio. Stay on top of video trends by utilizing virtual reality in your next video campaign.

Sources:
Gagliordi, Natalie. “Virtual and augmented reality spending to reach $13.9 billion in 2017: IDC.” ZDNet. 27 February 2017. http://www.zdnet.com/article/virtual-and-augmented-reality-spending-to-reach-13-9-billion-in-2017-idc/ 
Ng, Alfred. “Really hot stuff: AR and VR spending to double in 2017.”CNet. 27 February 2017. https://www.cnet.com/news/augmented-virtual-reality-earning-13-billion-2017-pokemon-go-htc-samsung-gear-daydream/
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Top 10 Tips for Believable Medical Video Testimonials

We are living in the era of video marketing with videos already representing 74 percent of all Internet traffic. Pharmaceutical companies have long been using video testimonials to create awareness, but it is even more important today to use this technology to your highest advantage. Having testimonial videos available for your clients to view and share on your website will make your online presentation powerful.

Some of the best web marketing in 2016 included video testimonials on a company website homepage, which draws potential clients in immediately.

Examples of Great Video Testimonials

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Tips for video testimonials

Testimonials matter because a viewer’s brain can process a video 60,000-times faster than when only hearing or reading words. This medical video testimonial shows a very personal, authentic side that speaks to a viewer emotionally. Remember, testimonials don’t have to be complicated to be profound. They just have to be authentic.

Slack’s video testimonial is a great example of showcasing the user experience in a very believable way, while also promoting the product in an organic manner. This video is not only funny and entertaining, but it’s also believable and authentic.

Here are 10 tips on how you can make your own medical video testimonial more believable.

1. Stay Away From Scripted-sounding Testimonials

The best social media videos are the unscripted ones. Even though your video production may need scripted audio, or prompts, try having your video hosts and interviewees practice a few times so that their words and testimonials come out naturally. If it doesn’t feel authentic, then it won’t look authentic to the viewers.

2. Humanize Your Characters

Whoever is giving the testimonial needs to be someone people feel they can relate to. Specify the speaker’s name, age and occupation. Humanizing your subject will help viewers believe the authenticity of your testimonial.  A great example is in this BeActive commercial where the testimonials are true users of the product, showcasing their testimonials as authentic and believable.

3. Use Ambient or Natural Lighting

Studio lighting and props have the disadvantage of looking rigged. If you can interview the doctors and nurses outside, on location, in their offices or even in a medical waiting room, you transport the viewer to the location, further enhancing the genuine nature of the setting.

4. Ensure Quality Audio

Even if you are using an iPhone, tablet or other small digital device for recording, you can still get clear, good-quality audio. Check your settings and get to know your equipment before filming.

5. Engage Your Viewers

When using professionals like doctors, your viewers will be looking for medical professionals who are engaging, warm and thoughtful.  Be sure to have a doctor your viewers can trust trust and feel like they could schedule a consultation with.

  1. Don’t Go Overboard on “Salesy” Speak

Viewers can spot a hard-sell video advertorial and will be immediately turned off if something sounds fake. Your testimonial should sound like someone telling a good friend about a great product. This way, viewers don’t even realize they are being sold on something. This essential point is part of the creative process that Concepts Video can help you with.

7. Keep It Short

People won’t keep their attention focused on something for too long. To make your interviewees more believable, you can edit their speech to just under a minute. Skip the pharmaceutical jargon and use simple layman’s terms.

8. Zoom In

Many people are not familiar with medical devices. To give a good picture, don’t be afraid to have your testimonial showcase the tiniest details of your equipment. If you are showing an internal device, a good illustrator can help make complicated concepts visually understandable.

9. Be Authentic

Asking for honest customer reviews is the best way to get content for your video testimonials. If users are not available for a video shoot, you have the opportunity to interview people by phone, including snippets of their testimonial with subtitles accompanying your soundbite.

10. Back Up Claims With Research

Scientists know that they need research data to back up their claims. The same is true for branded video content. If you can gather some research quotes and statistics, you’ll have a better chance of your viewers believing your claims. A good testimonial will include numbers, figures, data and detail. Viewers won’t want generalized assumptions. If you are showcasing medical breakthroughs and technology, give statistics and cite examples.

At Concepts Video, we can help you create successful brand awareness and tell your story in an entertaining and informative manner. We specialize in captivating audiences through well-crafted video content production.  

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Marketing to Millennials

While Millennials used to be known as the lazy generation, they now have the largest buying power of any generation. This change in buying power creates a demand for new marketing strategies. Millennials are consuming more and more video content and they will spend more time in front of “screens” than any generation before. In this recent article, Oren Boiman discusses how important video marketing is for any company.  

Per Oren,

“There are countless reasons why video should be central to your marketing strategy. The biggest one is that the millennial generation does not grant trust easily, nor to many. Video fits with the way millennials experience the world: highly visual, easy to consume, personal and experiential.”

This means that video marketing and video content are becoming more important than ever.  With this increased screen time and resistance to “old school” ads like billboards or pop-up ads, video content is becoming critical for any brand.  If you want to get a portion of the millennials spending on your product, then video content should be a chief component of your marketing spend.  

Video-Marketing-Instagram-VideoHow can companies react?  Per Oren, “The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities.”

This means brands need to look outside the normal video content of commercials or web videos.  Videos like “Tasty” food videos, how-to videos, and product review videos are all great ways to get product in front of the eyes of customers.  At Concepts Video, our in-house studio allow us to shoot any needs for our customers; kitchen shots, white cyc, or on-site video.  Our in-house editing suite allows us to turn projects around quickly to keep up with the attention span and changing consumer landscape of millennials.

Like Oren said, “In the end, the process of finding your video strategy is much like buying a house.” At Concepts Video, our expert Creative Team can help craft and develop a winning video strategy for any brand.

See the rest of the article Here

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The Best Selling Drug on the Market: Online Video

There is a new drug on the market that is the biggest moneymaker yet to date. Crushing the numbers of Viagra in 99, this drug is proven to increase sales, influence buyer decisions, and create brand loyalty. With more clicks than a Kardashian and more smiling faces than Cialis, this new drug is quickly increasing web traffic, building brand loyalty, and establishing itself as a game changer and thought leader in the world of Pharmaceuticals. What is this magic drug you ask of? None other than online video!

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Today’s customer uses online video for just about everything. From learning the latest hairstyle to buying a car, online video is one of the biggest influencers on buyer decisions. When a customer lands on a page, they don’t want to read about your product. In 2016, customers want to be entertained via online video. According to Cisco,, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.”
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Marketers are taking note, with “64 percent of respondents indicated video content will dominate their strategies moving forward” (Brafton). Online video can include how-to videos, tutorials, infotainment, advice videos, and product demonstrations.

  1. Better SEO: While purchasing ad space online is a proven way to complete your ROI, joining social media and video together makes for the greatest organic reach. Google, the largest search engine in the world is the owner of YouTube, the second largest search engine in the world. Using video can easily boost a pharmaceutical companies search ratings, promising you more organic (unpaid) eyeballs for your videos. Make sure to include a clear call to action and/or link that drives the viewer to take action in the sense of clicking through to your site.

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2. Teach with Entertainment: Consumers are educated individuals and they’re jaded to the typical slice of life advertisements they see on television. When it comes to influencing buying decisions and capturing a lifelong customer, Pharmaceutical companies need to provide unique, useful information in an entertaining way. GlaxoSmithKline’s YouTube channel is filled with engaging informational videos on a wide variety of subjects. GSK takes a typically boring subject like research and transforms it into an entertaining video with their “Finding New Ways to Fight Antibiotic Resistance.” By telling their own personal story and utilizing quick cuts and graphics, GSK completely renovated the way to communicate an issue. These educational videos create brand awareness with an up and coming young demographic.

3. Influence Buyer Decisions: If you want to acquire customers and influence buyer decisions, you have to go where the eyeballs are; in 2016, that is online. People don’t want to read long editorials or blogs. They want their information with the click of the button and they want it conveyed in an entertaining, captivating fashion. They’re also getting information in different ways than ever before. People are going to YouTube and Facebook for their news, scrolling through Instagram for entertainment, and getting almost all of their information through their mobile devices. The Pharmaceutical industry has an opening in the market and an opportunity to influence buyer decisions by using persuasive and compelling videos across mobile-friendly platforms. Videos should be optimized for mobile phones, tablets, and iPads, and live across all social platforms as well as a company’s website to elevate customer acquisition.

While optimizing for all these platforms can be laborious and time consuming, it’s stretches the use of any one video.  At Concepts Video, we specialize in optimizing videos across all platforms with our editing team.  Instead of only getting a few thousand videos on one platform, with our “Social Media Edit Package,” we optimize your video for each platform to ensure proper viewing and expand the video’s reach beyond the normal commercial’s reach.

 

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4. Non-Audio Video: We’re not talking about black and white videos made before “talkies.”  We’re talking about creating video content that can be viewed without sound on a Facebook or Instagram feed.  Many viral videos are made with eye-catching scenes and simple, yet educational subtitles.  These videos are great for viewers to watch while on their commute to work or in an area where audio cannot be used.  This format pairs perfectly with Facebook’s new automatic video feed.  Once a user watches one video, another is queued and starts automatically after the first.  This automatic player is great for video ads as users tend to watch video ads as much as viral videos.  These sound-free videos are shared easily and can generate millions of organic views.

5. Make it Professional: With the rise of video content, your videos need to stand out from the rest. You need to hire a professional production company that can properly light, hire talent, and edit your story so that it clearly conveys your message without being distracted by poor production quality. When an individual reads a brochure, he or she only retains 10 percent of the information 72 hours later, according to Business 2 Community. In video’s case, the retention rate is 68 percent. Everyone retains information more easily through visuals. Johnson & Johnson’s YouTube channel is filled with entertaining, informative, and professional videos. Their “Distinctly Dad” film has almost 1,000,000 views on YouTube and places the Johnson & Johnson in households without yelling and selling.

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6. Turns a Story into Conversion: How can a Pharmaceutical company connect with their customers without alienating them online? By including a story! How can your company become relatable? When GlaxoSmithKline created their YouTube channel, GSKvision, they loaded their channel with patient stories and short films offering nutritional and wellness advice. By sharing real life user testimonials, they are able to share the benefit of the product and the story behind it, and thus, earn the valuable trust of their consumers.  This alternative method of gaining consumers can pay limitless dividends as entertaining and emotional stories will be shared and watched organically.

7. Stop Selling, Start EducatingHaving a clear call to action at the end of a video will drive traffic and sales to your website, but it must be done in a non “yell and sell” fashion. Consumers are weary of buy now buttons and can see right through an overzealous sell. By displaying concise, targeted, entertaining video that is short in length, Pharmaceutical companies can drive traffic to other parts of their website, acquire email addresses, and build lifelong customers. The world of online video means that Pharmaceutical companies need to take an informational and educational approach and stay away from the sales pitch.

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8. Video AnnotationsWhen creating a video, it’s important for Pharmaceutical companies to overlay clickable text on a YouTube video to give the viewer easy access to a website or other pertinent information to keep the viewer fully engaged. Renovate products, special offers, frequently asked questions, and interactive links to keep articles fresh. Even better, include an email capture to capture precious email addresses and interact with customers. One of the most searched topics on YouTube is “How-to” videos.  Many companies like Johnson & Johnson, GlaxoSmithKline,  and Eli Lilly have developed themselves as influencers by generating free informational videos for their users. These videos build trust with users and generate more brand awareness.

9. Build Customer Service Through Content: Let’s face it, between all of the news stories and television advertisements, it is hard for consumers to fully trust Pharmaceutical companies. There is one way to change that – through video. There is a new way to build customer service and that is through content.  When made in an entertaining way, video allows businesses to have a conversation with their user.  There is a new way to build customer service and that is through content. Provide your customers with pertinent, helpful information and you will have a place in their hearts and their wallets.  Make it easy for users to find answers to new products with simple “How-to” videos.  Users are more likely to watch a “how-to” video from the manufacturing company than another user.  Eliminating any confusion and headaches will make a happy and loyal customer.   

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10. Shareable: Extra! Extra! Read all about it! Sharing is the new word of mouth marketing. By creating an engaging, entertaining, and informational video for viewers, they can easily share this video with their friends. Instead of spending precious ad dollars on television, creating a viral video can organically reach millions. When Concepts produced a video for the product Woof Washer, we placed the video on Facebook. Because of its jaw-dropping demos, the Internet went crazy over. It was shared so quickly that in a week’s period, the video was viewed over 66 million times. Pharmaceutical companies have an opportunity to create videos that users will share with their friends, boosting their organic reach and unpaid acquired customers.

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All photos from https://pixabay.com/

 

 

Sources

 

Brafton. “Survey Says: Marketers Increase Social & Video Content Budget.” 16 April 2013. http://www.brafton.com/news/survey-says-marketers-increase-social-video-content-budgets/

 

“Cisco Visual Networking Index: Forecast and Methodology, 2014-2019 White Paper.”

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html

 

Long, Courtland. “Why Video is a Compelling Pharmaceutical Marketing Tool.” Oct 8, 2013. http://news.medterasolutions.com/integrated-marketing/why-video-is-a-compelling-pharmaceutical-marketing-tool

 

Trimble, Chris. “Why online video is the future of content marketing.” The Guardian. 30 July 2015. http://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online

 

“Video in the C-Suite: Executives Embrace the Non-Text Web.” Forbes. http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

 

 

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Why Pharmaceutical Marketing Needs Video Content: Part II

Online video is to pharmaceutical marketing as Viagra is to relationships: exciting and engaging, with long lasting, fulfilling and beneficial side effects. If you don’t want your pharmaceutical marketing campaign to fall flaccid, you have to pump it up with unique online video content. Online video is sure to deliver inflated results that will increase your campaigns libido. Read on to learn why your pharmaceutical marketing campaign needs video content.

16 minutes and 49 seconds – Average time a consumer spends watching online ads each month

  • According to comScore, the average user spends 16 minutes and 49 seconds watching online video ads every month. These are advertising videos, not entertainment videos! Patients spend less time with the doctor during a normal office visit!  Video content is the perfect regimen to boost sales, inform your sales reps, and educate doctors with concise and entertaining information.  Be sure that your pharmaceutical product or medical device has a proper video for everyone to see.

80 percent of consumers say a video showing how a product or service works is important when learning about the company

  • As important as CPR class and malpractice insurance, a how-to video is critical for your patients and doctors.  Pharmaceutical advertising videos are great, but 80% of consumers want to see how the product works.   This staggering statistic means that you need to have a how-to online video stat! At Concepts Video, we use cutting edge animation technology to show how a new prescription drug or hip replacement works inside the body.  In health care, consumers and doctors are inundated with new complex products that can easily confuse. By using animation in videos, videos allow the patient and doctors to easily understand how new products work inside the body – See link here.

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Credit: Animoto

About half of customers say that ‘about the company’ videos are the most helpful when purchasing a product/service

  • Not only do consumers want to learn about your product they also want to know about the company to make sure they aren’t receiving quackery.  People are interested in the company’s values and beliefs as much as they are interested in the product.  A personal, anecdotal company video is an essential  prescription for all healthcare websites.  

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Credit: Animoto

Get your Yearly Check-Up

  • Unlike wine, videos don’t get better with age, be sure to refresh your company video every year or two to stay abreast of cutting-edge technology and current events. Customers also prefer a company that benefits the community.  This is where great social media videos are essential to share up to date activities that are going on inside your company.   

The takeaway from all of this: If you’re not using online video as part of your pharma marketing campaign then you’re missing a massive opportunity.  While the number of people watching online videos is staggering, it’s more important to note how they interact with your videos.  Online videos drive users to company websites which in turn drives sales and builds a customer for life.  At Concepts Video we have an award winning history with 30+ years in video production.  Some of our clients are venerable brands like  National Geographic,  Timex, and Direct TV.  At Concepts Video and we specialize in:

  • Medical Device How-to Videos
  • Pharmaceutical and Medical Device Sales Videos
  • Animation Videos
  • Pharmaceutical and Medical Device Informational Videos
  • Informational Doctor Videos
  • Sales Rep Videos
  • Social Media Videos
  • Social Media Management

 

Methodology
Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto

 

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MUSE NYC 2016 Shines as an Evening of Healthcare Video and Innovation

MUSE, curated by Klick Health, is an inspirational gathering where healthcare thought leaders, healthcare video artists, and technological innovators happily collide through presentation and conversation.  The most recent MUSE NYC 2016 occurred on March 31st at Center548. The lineup of speakers was superb:  Leerom Segal, Klick Health CEO, Ron Fournier, political columnist, Louie Schwartzberg, award-winning filmmaker, Claire Wineland, Seventeen Magazine’s “Power Teen,” Dr. John Brownstein, professor and health innovator, Susan Bennett, original voice of Apple’s Siri, Professor Marc Edwards, Flint Michigan warrior, Dan White, celebrity magician, and Arianna Huffington.

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If your focus includes compelling visual storytelling, Louie Schwartzberg’s jaw-dropping time-lapse cinematography particularly resonated.  Schwartzberg reflected on our collective human need for absorbing the visuals of unfiltered nature.  Screening pure wildlife videos can be healing, and there is an opportunity for such videos to be broadcast much more widely throughout many hospitals, medical offices and other healthcare venues.

Here’s a sampling of Louie’s work:

Beautiful Time-Lapse Footage

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Dr. John Brownstein

Another highlight of MUSE NYC 2016 can be attributed to the presentation of Harvard Medical School Professor, Boston Children’s Hospital Chief Innovation Officer, and Uber Healthcare advisor, John Brownstein, PhD.  “3.6 million patients across the US miss at least one appointment due to lack of access to transportation,” Brownstein cited, as he introduced Circulation, a new vision for non-emergency transportation.

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Arianna Huffington

MUSE NYC 2016 densely packed in illuminating conversations on so many topics; this is only a small sampling.  Keynote speaker Arianna Huffington addressed the all-importance of a good night’s sleep.  A very interesting point that she brought up is that 75% of health is tied to lifestyle choices, only 25% to genetics. Obviously, there are many opportunities to teach people how to be healthier. Later, when Arianna exclaimed, “A good day starts the night before by getting enough sleep,” a majority of MUSE attendees wondered if they should run home for healing slumber, or temporarily disregard that wisdom and stay for the sounds of DJ Skratch Bastid.

 

James Nolan is Vice President/Senior Editor at Concepts Video, specializing in healthcare video marketing and post-production.

James can be reached at james@conceptsvideo.com

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Why Pharmaceutical Marketing Needs Video Content: Part I

Pharmaceutical marketing and pharmaceutical advertising are a tough competitive world filled with cutting edge technology, countless side-effects, and nebulous product names that can easily confuse and overwhelm the consumer.  One of the easiest ways to vaccinate against confusion and give the consumer the right treatment is through online video content.  While everyone loves online videos, whether it is cats playing with yarn or corgis chasing a ball, reading statistics about online video content may be a tedious and tough pill to swallow.  If you want to feel better in the morning about your pharmaceutical marketing, then take a few of these and call us in the morning.

 

64% More likely to buy a product after seeing a video

  • Online videos are the perfect antidote for poor pharmaceutical sales. Users are 64% more likely to buy a product after seeing a video; therefore, your company site should be 300% more likely to have online videos for all of it’s products. While most products purchased online are simple consumer products and not prescription drugs or healthcare products; all consumers are going online to educate themselves about any purchase, online or offline.  Be it a purse, t-shirt, or new blood pressure medication, online video is the key source for consumer education.

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Credit: Animoto

25% of consumers lose interest in a company if the company doesn’t have online video

  • As exciting as reading another double-blind study, a website without any video content will have your patients sleeping faster than Ambien or Lunesta.  Give them a virtual dose of Modafinil with some new video marketing.  At Concepts Video our content is designed to be entertaining while also, informative.  Without any video content, 1 out of every 4 visitors will lose interest in your company and you will lose potential money in your pocket.

one-in-four-leave

Credit: Animoto

4x the amount of people would rather watch a video about a product than read about it.

  • Video content is more effective than homeopathic remedies with four times the amount of people preferring to watch a product video than read about it.  Everyone dreamed of movie day at school when they were a child and that same concepts applies to adults.  At Concepts Video we specialize in eye catching video and mesmerizing demonstrations that keep the user engaged.  That’s why we have won over 100 industry awards.

Users-rather-watch

Credit: Animoto

59% of consumers find it beneficial to watch a video twice before making a purchase

  • Twice! that’s right! Nearly 60% of consumers will watch your wonderful online video two times before making a purchase.  This is because consumers want to research a product on their own before asking a doctor about it.  That means whatever you say in your pharmaceutical video is twice as important.  With 30+ years of experience and a team of editors, we guarantee your video will deliver positive test results.

 

Want to learn more about online video? Stay tuned for Part 2 on why pharmaceutical marketing needs online video content!

 

Methodology
Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto

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“Action!” Custom-Building the Cutting-Edge Concepts Video Studio

[vc_row][vc_column][sm_column_text]Towaco, NJ:  Concepts Video, in conjunction with Concepts TV Productions, is building out a cutting-edge video production studio to service its high-end medical video productions and branded corporate content.

Concepts Video Studio will offer the following services:

  • 4K/HD high-end Video Production Soundstage
  • 4K/HD Broadcast camera setups
  • Greenscreen, White Cyc, and Lifestyle Sets
  • OnSet Post-Production
  • Makeup, Wardrobe, Props
  • Production management
  • Casting

Currently Concepts Video Studio is in the design phase and construction is slated for this spring.

Concepts Video is one of the world’s most successful producers of dynamic multimedia content for medical and pharmaceutical companies. The compelling scripts, creative visuals and cutting edge technology in our digital productions are integral to the success of marketing, advertising and educational efforts.[/sm_column_text][/vc_column][/vc_row]

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Concepts Video President Interviewed on CBS

[vc_row][vc_column width=”2/3″][vc_video link=”https://www.youtube.com/watch?v=JNLps18MqHQ” css=”.vc_custom_1454968385408{margin-top: 10px !important;}”][/vc_column][vc_column width=”1/3″][sm_column_text]Here’s a blast from the past, when Concepts Video President, Collette Liantonio, was interviewed on CBS.  CBS’s profile piece explores entrepreneurial spirit, the complexities of a woman-owned business, family dynamics, and video production.

Collette and Concepts Video’s 30+ years of production experience will be a great asset to your pharmaceutical/medical video production.  Concepts takes pride in being astute marketers, not just a production house. Creative thinking to best present your brand is paramount.[/sm_column_text][/vc_column][/vc_row]