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Concepts Fights Opioid Abuse in Times Square

Today, The Partnership For A Drug-Free New Jersey unveiled their new 2019 anti-opioid campaign in Times Square.

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The video billboard, created by Concepts Video Productions of Towaco, NJ, will be featured in Times Square and in mass transit outlets. The campaign features a man trapped in a prescription bottle with the headline: “In just 5 days, opioid dependency can begin.”

 

The pro-bono project was spearheaded by Drug-Free NJ’s Executive Director Angelo Valente and Concepts’ Creative Director Collette Liantonio, both NJ Ad Club Hall of Fame 2018 honorees. Heather Eyrich initiated the concept, Scott English art directed, Jon Calderaro was the actor/director, and Steve Miller executed visual effects and editorial. Rachel Leskanic produced the spot, working with Angela Conover of Drug-Free NJ. The entire video was filmed and edited at the new Concepts Studios in Towaco.

 

Collette Liantonio explained, “Each year we select a pro-bono project that will impact the world. The opioid epidemic and drug abuse has impacted me personally in a profound way.” Executive V.P. Jon Calderaro added, “We hope this highly visible effort will make an important difference in the fight against opioid and drug abuse.”

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The Partnership For A Drug-Free New Jersey is the leading statewide organization dedicated to preventing substance abuse by raising awareness and educating through multimedia public service campaigns.

 

Click the link below to check out our Times Square Billboard!

 

 

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Best Projects of 2018

This December, the Concepts Video team spent some time reflecting on some of the greatest projects of 2018. Check them out below!

 

  1. MoleSafe 

MoleSafe was one of the most important projects we had this year. We got to dive deep into the causes of skin cancer and created videos to persuade people to go to their local MoleSafe office and get a full body scan.

 

We heard staggering statistics from doctors and heart wrenching stories from real testimonials, which is what made this MoleSafe project so impactful. We learned that skin cancer can happen to anyone, so go get checked before it’s too late!

 

Click here to watch our doctor video. Or click here to check out the testimonials.

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  1. MD Hearing Aid 

Our MD Hearing Aid project, which began in 2017, took us to California this year, where we interviewed an ear, nose and throat surgeon. Dr. Battaglia spoke about the incredibly high cost and the minimal health insurance coverage of traditional hearing aids.

 

We found true MD Hearing Aid believers all over the country, and were captivated by their confidence in the product.

 

Click here to watch our MD Hearing Aid commercial.

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  1. Kegenix Campaign 

This year, Concepts Video was a part of a really incredible digital campaign for Kegenix, a line of ketone based supplements. We created compelling, graphic heavy videos for a successful social media campaign, and produced an influencer testimonial video with Collette Stohler of Roamaroo.

 

The team also flew to Florida’s west coast to film gripping testimonials and convincing doctor endorsements. This project was eye opening, and really taught the team more about ketosis and the impact of a healthy lifestyle.

 

Click here to check out our digital media campaign. Or click here to hear from Collette Stohler.

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  1. Natural Dentist 

Dental health is vital, and this year Concepts Video got to promote a new, all natural tooth care line called Natural Dentist. This line boasts gentle, all natural mouth washes and toothpastes for sensitive mouths.

 

The Natural Dentist mouthwash contains 20% aloe vera gel, which makes it the perfect wash to use for bleeding gums and sensitive teeth. Our Concepts Video team still uses this product for all of our healthy smiles.

 

Click here to watch our Natural Dentist spot.

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  1. Summit Brands (Plink video: https://vimeo.com/304437598)

Earlier this year, we began our Summit Brands journey with Plink, an easy to use garbage disposal cleaner and an absolute must have in the kitchen. These tablets easily get rid of stuck on food and rotten smells from every garbage disposal. Our campaign proved incredibly successful via social media clicks and Amazon purchases.

 

Most recently, we created short digital, sales driven videos for the entire Iron Out Rust Remover line on Amazon, which will be released in 2019.

 

Click here to watch our Plink social video. And stay tuned for the Iron Out videos!

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That’s a wrap on Concepts Videos best projects of 2018. We are so grateful we got to produce all of these great videos, and we’re looking forward to more incredible pharmaceutical and corporate projects in 2019!

 

Happy New Year!

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Dimensions of the Social World

There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will appear to look stretched. When sharing images on Facebook, the recommend size is 1,200 x 630 pixels. Read more

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Pharmaceutical Advertising and Understanding the Patient

In a new digital world, consumers are now relying heavily on the internet to provide health information. “One in twenty Google searches is now for health-related information.” That means that before calling a physician, or scheduling an appointment, consumers go straight to the internet, and many times, self-diagnose from their research. Read more

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Video Marketing Trends to Look Out for in 2018

This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends. Read more

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Concepts Video Awarded the Silver for Excellence

TOWACO, NJ – (November, 15th, 2017) – Concepts Video Productions has received a Silver International CINDY award for their pro bono production of “It Starts with a Girl”. The CINDY award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials.

“It Starts With A Girl” is a fundraising video that was shot on location at The Kripalu School in the Uttar Pradesh of Northern India. The video presentation was created to raise funds in an effort to break the cycle of poverty, child marriage and provide education for girls in rural India. The video has raised hundreds of thousands of dollars for the girls at The Kripalu School.

Jon Calderaro, Vice President of Operations at Concepts Video said, “I was very touched by the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.

Concepts Video Productions based in Towaco, NJ is one of the world’s most experienced producers of brandmercials and digital video content across all media platforms. Concepts Video has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies.

Since 1959, the CINDY Awards have been honoring interactive and linear media for both broadcast and non-broadcast applications. CINDY is an acronym for “Cinema in Industry” and originated by the Los Angeles based Industry Film Producers Association (IFPA).

For additional information, contact:
Collette Liantonio – President & Creative Director
Concepts Video Productions
www.conceptsvideo.com
(973) 331-1500
collette@conceptsvideo.com

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Northern New Jersey State of the Art Production Studio

Concepts Video Invites You to A Grand Tour of our State Of The Art Production Studio

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Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts Video Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

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Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14′ x 21′ x 9.5′)
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28’ x 22’) – including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses

    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

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To Schedule a Visit, E-mail Our Team Today!

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Ephemeral Content: The 2018 Social Media Trend

A few years ago, many thought that social media was just a fad. For decades, marketers and advertisers held tightly onto the TV reign. However, in 2017, it became clear that social media marketing is here to stay. With the advent of social media marketing came Instagram stories, Snapchat, and more ephemeral content. While this type of content may have scared marketers in the beginning (content that lasts only 24 hours?), it has become apparent that it is here to stay.

Despite its short shelf life, ephemeral content offers authenticity to marketers vs. sponsored advertisements. According to an article in AdWeek, ephemeral content offers:

  • Authenticity: Viewers can see right through a sponsored ad. With an Instagram story or Snapchat, content is seen with greater authenticity.
  • FOMO: According to AdWeek, “the content is lost within hours, so it effectively raises the potential of FOMO (fear of missing out). As a result, audiences take fast action and marketers gain from it.”
  • Codes: Ephemeral content offers access to “Snap Codes or QR codes.”

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Leaders in Ephemeral Content

There are various brands that have lead the way in ephemeral content including Complex Magazine, whose in-house studio produces constant videos for short-lived content platforms such as Instagram stories and Snapchat. Other leaders in this space include Refinery29, Daily Mail, Mashable, Esquire, and MTV.

Products

As 2018 approaches, inventors and marketers should look towards producing ephemeral content on a regular basis. Distributing products through influencer pages is an authentic and trusted way to reach a targeted demographic.

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Consumer Outlook: Content Consumption

Video is going through its own renaissance and advertisers are pivoting to hop on the digital avenue. Last year, video accounted for 73% of web traffic and it is predicted that in 2021, video will make up 82% of all Internet traffic. As content consumption shifts away from traditional television and onto digital platforms, advertisers have an opportunity to produce memorable content for millennials.

Live Video

It is projected that live video will be “the fastest growing segment of internet video thanks to new video offerings like Facebook Live, Twitter’s broadcast of live sports and live over-the-top bundles from companies like AT&T, YouTube and Hulu.” For advertisers, this means that foraying into the Live Video platform will be extremely advantageous to bottom lines. Just as QVC ruled the airwaves for ages, Zappos has an online video catalogue, and now advertisers can try live demonstrations on Facebook Live platforms.

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While TV is not dead yet, cable networks are shifting content towards digital platforms. The Travel Channel and Land Rover recently created a digital series, Uncharted Discoveries, which had a live component to the adventure, asking followers to vote on Facebook Live. The live component dictated exactly what was going to happen in the filmed series. This series also coupled the Travel Channel’s highest-ranking host with a group of digital influencers, marrying traditional TV with modern digital.

Concepts Video has been in the video industry for nearly 35 years, building an expertise in brands despite constant changes to the video industry. Call us today to create Live Video, branded campaigns, and digital content.

Sources

Molla, Rani. An explosion of online video could triple bandwidth consumption again in the next five years. June 8, 2017. https://www.recode.net/2017/6/8/15757594/future-internet-traffic-watch-live-video-facebook-google-netflix

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Online Video Flourishes in China

China has one of the most flourishing markets in our global economy and now, the Asian country is penetrating the online video sector. China’s population is estimated at over 1.3 billion people (about 4x as many people as The United States). That population number reveals an opportunity in various markets and online video is feeding that need.

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SVOD on the Rise

According to JPMorgan Chase & Co. as quoted in eMarketer, “the number of SVOD subscribers will hit 144 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers.” At a time when cable TV subscribers are dropping from 252 million this year to 248 million, it seems like subscription video-on-demand is on the rise.

While China’s video content used to include pirated materials and user-generated content, the country is now signing licensing deals with major content studios. This is the perfect time for marketers to get in front of a highly influential population. The main SVOD player in China is iQiyi with nearly 100 million subscribers. While Netflix withdrew its SVOD services from China in 2016, they have recently inked a deal with iQiyi.

Concepts Video creates award-winning content for international players around the globe. Call us today!

Sources

China’s Online Video Subscribers Are Closing the Gap with Cable TV. eMarketer. June 14, 2017. https://www.emarketer.com/Article/Chinas-Online-Video-Subscribers-Closing-Gap-with-Cable-TV/1016005

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The Best Selling Drug on the Market: Online Video

There is a new drug on the market that is the biggest moneymaker yet to date. Crushing the numbers of Viagra in 99, this drug is proven to increase sales, influence buyer decisions, and create brand loyalty. With more clicks than a Kardashian and more smiling faces than Cialis, this new drug is quickly increasing web traffic, building brand loyalty, and establishing itself as a game changer and thought leader in the world of Pharmaceuticals. What is this magic drug you ask of? None other than online video!

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Today’s customer uses online video for just about everything. From learning the latest hairstyle to buying a car, online video is one of the biggest influencers on buyer decisions. When a customer lands on a page, they don’t want to read about your product. In 2016, customers want to be entertained via online video. According to Cisco,, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.”
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Marketers are taking note, with “64 percent of respondents indicated video content will dominate their strategies moving forward” (Brafton). Online video can include how-to videos, tutorials, infotainment, advice videos, and product demonstrations.

  1. Better SEO: While purchasing ad space online is a proven way to complete your ROI, joining social media and video together makes for the greatest organic reach. Google, the largest search engine in the world is the owner of YouTube, the second largest search engine in the world. Using video can easily boost a pharmaceutical companies search ratings, promising you more organic (unpaid) eyeballs for your videos. Make sure to include a clear call to action and/or link that drives the viewer to take action in the sense of clicking through to your site.

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2. Teach with Entertainment: Consumers are educated individuals and they’re jaded to the typical slice of life advertisements they see on television. When it comes to influencing buying decisions and capturing a lifelong customer, Pharmaceutical companies need to provide unique, useful information in an entertaining way. GlaxoSmithKline’s YouTube channel is filled with engaging informational videos on a wide variety of subjects. GSK takes a typically boring subject like research and transforms it into an entertaining video with their “Finding New Ways to Fight Antibiotic Resistance.” By telling their own personal story and utilizing quick cuts and graphics, GSK completely renovated the way to communicate an issue. These educational videos create brand awareness with an up and coming young demographic.

3. Influence Buyer Decisions: If you want to acquire customers and influence buyer decisions, you have to go where the eyeballs are; in 2016, that is online. People don’t want to read long editorials or blogs. They want their information with the click of the button and they want it conveyed in an entertaining, captivating fashion. They’re also getting information in different ways than ever before. People are going to YouTube and Facebook for their news, scrolling through Instagram for entertainment, and getting almost all of their information through their mobile devices. The Pharmaceutical industry has an opening in the market and an opportunity to influence buyer decisions by using persuasive and compelling videos across mobile-friendly platforms. Videos should be optimized for mobile phones, tablets, and iPads, and live across all social platforms as well as a company’s website to elevate customer acquisition.

While optimizing for all these platforms can be laborious and time consuming, it’s stretches the use of any one video.  At Concepts Video, we specialize in optimizing videos across all platforms with our editing team.  Instead of only getting a few thousand videos on one platform, with our “Social Media Edit Package,” we optimize your video for each platform to ensure proper viewing and expand the video’s reach beyond the normal commercial’s reach.

 

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4. Non-Audio Video: We’re not talking about black and white videos made before “talkies.”  We’re talking about creating video content that can be viewed without sound on a Facebook or Instagram feed.  Many viral videos are made with eye-catching scenes and simple, yet educational subtitles.  These videos are great for viewers to watch while on their commute to work or in an area where audio cannot be used.  This format pairs perfectly with Facebook’s new automatic video feed.  Once a user watches one video, another is queued and starts automatically after the first.  This automatic player is great for video ads as users tend to watch video ads as much as viral videos.  These sound-free videos are shared easily and can generate millions of organic views.

5. Make it Professional: With the rise of video content, your videos need to stand out from the rest. You need to hire a professional production company that can properly light, hire talent, and edit your story so that it clearly conveys your message without being distracted by poor production quality. When an individual reads a brochure, he or she only retains 10 percent of the information 72 hours later, according to Business 2 Community. In video’s case, the retention rate is 68 percent. Everyone retains information more easily through visuals. Johnson & Johnson’s YouTube channel is filled with entertaining, informative, and professional videos. Their “Distinctly Dad” film has almost 1,000,000 views on YouTube and places the Johnson & Johnson in households without yelling and selling.

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6. Turns a Story into Conversion: How can a Pharmaceutical company connect with their customers without alienating them online? By including a story! How can your company become relatable? When GlaxoSmithKline created their YouTube channel, GSKvision, they loaded their channel with patient stories and short films offering nutritional and wellness advice. By sharing real life user testimonials, they are able to share the benefit of the product and the story behind it, and thus, earn the valuable trust of their consumers.  This alternative method of gaining consumers can pay limitless dividends as entertaining and emotional stories will be shared and watched organically.

7. Stop Selling, Start EducatingHaving a clear call to action at the end of a video will drive traffic and sales to your website, but it must be done in a non “yell and sell” fashion. Consumers are weary of buy now buttons and can see right through an overzealous sell. By displaying concise, targeted, entertaining video that is short in length, Pharmaceutical companies can drive traffic to other parts of their website, acquire email addresses, and build lifelong customers. The world of online video means that Pharmaceutical companies need to take an informational and educational approach and stay away from the sales pitch.

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8. Video AnnotationsWhen creating a video, it’s important for Pharmaceutical companies to overlay clickable text on a YouTube video to give the viewer easy access to a website or other pertinent information to keep the viewer fully engaged. Renovate products, special offers, frequently asked questions, and interactive links to keep articles fresh. Even better, include an email capture to capture precious email addresses and interact with customers. One of the most searched topics on YouTube is “How-to” videos.  Many companies like Johnson & Johnson, GlaxoSmithKline,  and Eli Lilly have developed themselves as influencers by generating free informational videos for their users. These videos build trust with users and generate more brand awareness.

9. Build Customer Service Through Content: Let’s face it, between all of the news stories and television advertisements, it is hard for consumers to fully trust Pharmaceutical companies. There is one way to change that – through video. There is a new way to build customer service and that is through content.  When made in an entertaining way, video allows businesses to have a conversation with their user.  There is a new way to build customer service and that is through content. Provide your customers with pertinent, helpful information and you will have a place in their hearts and their wallets.  Make it easy for users to find answers to new products with simple “How-to” videos.  Users are more likely to watch a “how-to” video from the manufacturing company than another user.  Eliminating any confusion and headaches will make a happy and loyal customer.   

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10. Shareable: Extra! Extra! Read all about it! Sharing is the new word of mouth marketing. By creating an engaging, entertaining, and informational video for viewers, they can easily share this video with their friends. Instead of spending precious ad dollars on television, creating a viral video can organically reach millions. When Concepts produced a video for the product Woof Washer, we placed the video on Facebook. Because of its jaw-dropping demos, the Internet went crazy over. It was shared so quickly that in a week’s period, the video was viewed over 66 million times. Pharmaceutical companies have an opportunity to create videos that users will share with their friends, boosting their organic reach and unpaid acquired customers.

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All photos from https://pixabay.com/

 

 

Sources

 

Brafton. “Survey Says: Marketers Increase Social & Video Content Budget.” 16 April 2013. http://www.brafton.com/news/survey-says-marketers-increase-social-video-content-budgets/

 

“Cisco Visual Networking Index: Forecast and Methodology, 2014-2019 White Paper.”

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html

 

Long, Courtland. “Why Video is a Compelling Pharmaceutical Marketing Tool.” Oct 8, 2013. http://news.medterasolutions.com/integrated-marketing/why-video-is-a-compelling-pharmaceutical-marketing-tool

 

Trimble, Chris. “Why online video is the future of content marketing.” The Guardian. 30 July 2015. http://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online

 

“Video in the C-Suite: Executives Embrace the Non-Text Web.” Forbes. http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

 

 

Marketing Health and Wellness Since 1983

Concepts Video – Marketing Health and Wellness Since 1983.
Choose Concepts Video for all of your healthcare video needs.
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Why Pharmaceutical Marketing Needs Video Content: Part II

Online video is to pharmaceutical marketing as Viagra is to relationships: exciting and engaging, with long lasting, fulfilling and beneficial side effects. If you don’t want your pharmaceutical marketing campaign to fall flaccid, you have to pump it up with unique online video content. Online video is sure to deliver inflated results that will increase your campaigns libido. Read on to learn why your pharmaceutical marketing campaign needs video content.

16 minutes and 49 seconds – Average time a consumer spends watching online ads each month

  • According to comScore, the average user spends 16 minutes and 49 seconds watching online video ads every month. These are advertising videos, not entertainment videos! Patients spend less time with the doctor during a normal office visit!  Video content is the perfect regimen to boost sales, inform your sales reps, and educate doctors with concise and entertaining information.  Be sure that your pharmaceutical product or medical device has a proper video for everyone to see.

80 percent of consumers say a video showing how a product or service works is important when learning about the company

  • As important as CPR class and malpractice insurance, a how-to video is critical for your patients and doctors.  Pharmaceutical advertising videos are great, but 80% of consumers want to see how the product works.   This staggering statistic means that you need to have a how-to online video stat! At Concepts Video, we use cutting edge animation technology to show how a new prescription drug or hip replacement works inside the body.  In health care, consumers and doctors are inundated with new complex products that can easily confuse. By using animation in videos, videos allow the patient and doctors to easily understand how new products work inside the body – See link here.

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Credit: Animoto

About half of customers say that ‘about the company’ videos are the most helpful when purchasing a product/service

  • Not only do consumers want to learn about your product they also want to know about the company to make sure they aren’t receiving quackery.  People are interested in the company’s values and beliefs as much as they are interested in the product.  A personal, anecdotal company video is an essential  prescription for all healthcare websites.  

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Credit: Animoto

Get your Yearly Check-Up

  • Unlike wine, videos don’t get better with age, be sure to refresh your company video every year or two to stay abreast of cutting-edge technology and current events. Customers also prefer a company that benefits the community.  This is where great social media videos are essential to share up to date activities that are going on inside your company.   

The takeaway from all of this: If you’re not using online video as part of your pharma marketing campaign then you’re missing a massive opportunity.  While the number of people watching online videos is staggering, it’s more important to note how they interact with your videos.  Online videos drive users to company websites which in turn drives sales and builds a customer for life.  At Concepts Video we have an award winning history with 30+ years in video production.  Some of our clients are venerable brands like  National Geographic,  Timex, and Direct TV.  At Concepts Video and we specialize in:

  • Medical Device How-to Videos
  • Pharmaceutical and Medical Device Sales Videos
  • Animation Videos
  • Pharmaceutical and Medical Device Informational Videos
  • Informational Doctor Videos
  • Sales Rep Videos
  • Social Media Videos
  • Social Media Management

 

Methodology
Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto

 

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MUSE NYC 2016 Shines as an Evening of Healthcare Video and Innovation

MUSE, curated by Klick Health, is an inspirational gathering where healthcare thought leaders, healthcare video artists, and technological innovators happily collide through presentation and conversation.  The most recent MUSE NYC 2016 occurred on March 31st at Center548. The lineup of speakers was superb:  Leerom Segal, Klick Health CEO, Ron Fournier, political columnist, Louie Schwartzberg, award-winning filmmaker, Claire Wineland, Seventeen Magazine’s “Power Teen,” Dr. John Brownstein, professor and health innovator, Susan Bennett, original voice of Apple’s Siri, Professor Marc Edwards, Flint Michigan warrior, Dan White, celebrity magician, and Arianna Huffington.

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If your focus includes compelling visual storytelling, Louie Schwartzberg’s jaw-dropping time-lapse cinematography particularly resonated.  Schwartzberg reflected on our collective human need for absorbing the visuals of unfiltered nature.  Screening pure wildlife videos can be healing, and there is an opportunity for such videos to be broadcast much more widely throughout many hospitals, medical offices and other healthcare venues.

Here’s a sampling of Louie’s work:

Beautiful Time-Lapse Footage

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Dr. John Brownstein

Another highlight of MUSE NYC 2016 can be attributed to the presentation of Harvard Medical School Professor, Boston Children’s Hospital Chief Innovation Officer, and Uber Healthcare advisor, John Brownstein, PhD.  “3.6 million patients across the US miss at least one appointment due to lack of access to transportation,” Brownstein cited, as he introduced Circulation, a new vision for non-emergency transportation.

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Arianna Huffington

MUSE NYC 2016 densely packed in illuminating conversations on so many topics; this is only a small sampling.  Keynote speaker Arianna Huffington addressed the all-importance of a good night’s sleep.  A very interesting point that she brought up is that 75% of health is tied to lifestyle choices, only 25% to genetics. Obviously, there are many opportunities to teach people how to be healthier. Later, when Arianna exclaimed, “A good day starts the night before by getting enough sleep,” a majority of MUSE attendees wondered if they should run home for healing slumber, or temporarily disregard that wisdom and stay for the sounds of DJ Skratch Bastid.

 

James Nolan is Vice President/Senior Editor at Concepts Video, specializing in healthcare video marketing and post-production.

James can be reached at james@conceptsvideo.com

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Why Pharmaceutical Marketing Needs Video Content: Part I

Pharmaceutical marketing and pharmaceutical advertising are a tough competitive world filled with cutting edge technology, countless side-effects, and nebulous product names that can easily confuse and overwhelm the consumer.  One of the easiest ways to vaccinate against confusion and give the consumer the right treatment is through online video content.  While everyone loves online videos, whether it is cats playing with yarn or corgis chasing a ball, reading statistics about online video content may be a tedious and tough pill to swallow.  If you want to feel better in the morning about your pharmaceutical marketing, then take a few of these and call us in the morning.

 

64% More likely to buy a product after seeing a video

  • Online videos are the perfect antidote for poor pharmaceutical sales. Users are 64% more likely to buy a product after seeing a video; therefore, your company site should be 300% more likely to have online videos for all of it’s products. While most products purchased online are simple consumer products and not prescription drugs or healthcare products; all consumers are going online to educate themselves about any purchase, online or offline.  Be it a purse, t-shirt, or new blood pressure medication, online video is the key source for consumer education.

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Credit: Animoto

25% of consumers lose interest in a company if the company doesn’t have online video

  • As exciting as reading another double-blind study, a website without any video content will have your patients sleeping faster than Ambien or Lunesta.  Give them a virtual dose of Modafinil with some new video marketing.  At Concepts Video our content is designed to be entertaining while also, informative.  Without any video content, 1 out of every 4 visitors will lose interest in your company and you will lose potential money in your pocket.

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Credit: Animoto

4x the amount of people would rather watch a video about a product than read about it.

  • Video content is more effective than homeopathic remedies with four times the amount of people preferring to watch a product video than read about it.  Everyone dreamed of movie day at school when they were a child and that same concepts applies to adults.  At Concepts Video we specialize in eye catching video and mesmerizing demonstrations that keep the user engaged.  That’s why we have won over 100 industry awards.

Users-rather-watch

Credit: Animoto

59% of consumers find it beneficial to watch a video twice before making a purchase

  • Twice! that’s right! Nearly 60% of consumers will watch your wonderful online video two times before making a purchase.  This is because consumers want to research a product on their own before asking a doctor about it.  That means whatever you say in your pharmaceutical video is twice as important.  With 30+ years of experience and a team of editors, we guarantee your video will deliver positive test results.

 

Want to learn more about online video? Stay tuned for Part 2 on why pharmaceutical marketing needs online video content!

 

Methodology
Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto

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“Action!” Custom-Building the Cutting-Edge Concepts Video Studio

[vc_row][vc_column][sm_column_text]Towaco, NJ:  Concepts Video, in conjunction with Concepts TV Productions, is building out a cutting-edge video production studio to service its high-end medical video productions and branded corporate content.

Concepts Video Studio will offer the following services:

  • 4K/HD high-end Video Production Soundstage
  • 4K/HD Broadcast camera setups
  • Greenscreen, White Cyc, and Lifestyle Sets
  • OnSet Post-Production
  • Makeup, Wardrobe, Props
  • Production management
  • Casting

Currently Concepts Video Studio is in the design phase and construction is slated for this spring.

Concepts Video is one of the world’s most successful producers of dynamic multimedia content for medical and pharmaceutical companies. The compelling scripts, creative visuals and cutting edge technology in our digital productions are integral to the success of marketing, advertising and educational efforts.[/sm_column_text][/vc_column][/vc_row]

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Concepts Video President Interviewed on CBS

[vc_row][vc_column width=”2/3″][vc_video link=”https://www.youtube.com/watch?v=JNLps18MqHQ” css=”.vc_custom_1454968385408{margin-top: 10px !important;}”][/vc_column][vc_column width=”1/3″][sm_column_text]Here’s a blast from the past, when Concepts Video President, Collette Liantonio, was interviewed on CBS.  CBS’s profile piece explores entrepreneurial spirit, the complexities of a woman-owned business, family dynamics, and video production.

Collette and Concepts Video’s 30+ years of production experience will be a great asset to your pharmaceutical/medical video production.  Concepts takes pride in being astute marketers, not just a production house. Creative thinking to best present your brand is paramount.[/sm_column_text][/vc_column][/vc_row]