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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

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Concepts Video is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be a part of 30+ years of success.

 

The New Jersey Advertising Hall of Fame has inducted over 50 professionals from all areas of expertise, including marketing, media, and public relations.

 

There are many qualifications that are required to be nominated for this recognition and we are lucky enough to work under a leader who meets them all. Collette shows outstanding leadership skills, creativity, professional integrity, and so much more, which makes her an inspiration to all around her.

 

The Concepts Video Team would also like to congratulate the other four inductees on this incredible achievement! We look forward to seeing you all at the ceremony in November. For more information on the Advertising Hall of Fame and this year’s celebration, please click the link below.

 

http://www.njadclub.org/awards-2/hall-of-fame/

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Dimensions of the Social World

There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will appear to look stretched. When sharing images on Facebook, the recommend size is 1,200 x 630 pixels. Read more

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Video Marketing Trends to Look Out for in 2018

This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends. Read more

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Concepts Video Awarded the Silver for Excellence

TOWACO, NJ – (November, 15th, 2017) – Concepts Video Productions has received a Silver International CINDY award for their pro bono production of “It Starts with a Girl”. The CINDY award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials.

“It Starts With A Girl” is a fundraising video that was shot on location at The Kripalu School in the Uttar Pradesh of Northern India. The video presentation was created to raise funds in an effort to break the cycle of poverty, child marriage and provide education for girls in rural India. The video has raised hundreds of thousands of dollars for the girls at The Kripalu School.

Jon Calderaro, Vice President of Operations at Concepts Video said, “I was very touched by the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.

Concepts Video Productions based in Towaco, NJ is one of the world’s most experienced producers of brandmercials and digital video content across all media platforms. Concepts Video has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies.

Since 1959, the CINDY Awards have been honoring interactive and linear media for both broadcast and non-broadcast applications. CINDY is an acronym for “Cinema in Industry” and originated by the Los Angeles based Industry Film Producers Association (IFPA).

For additional information, contact:
Collette Liantonio – President & Creative Director
Concepts Video Productions
www.conceptsvideo.com
(973) 331-1500
collette@conceptsvideo.com

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Virtual Reality in Medicine

Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine.

Google Glass & Surgery

In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different countries by using Google Glass to stream a surgical training session.” Later on in 2016, Ahmed live-streamed cancer surgery in virtual reality that was filmed in 360-degree video. Virtual reality and advanced cameras are changing the medical industry for the better. Instead of one-to-one training, these technologies can influence hundreds of thousands of people.

Social Media

Ahmed didn’t just utilize virtual reality for doctor training, in 2016, he used Snapchat glasses “to record an operation in ten-second clips that were uploaded to his Snapchat story.” This received two million views and over 100,000 YouTube downloads. With this shift to virtual reality and 360-degree video, medical clients can utilize Concepts Video for all of their video needs. Instead of time consuming one-on-one training, Concepts Video can film and animate all of your medical needs for virtual reality in medicine.

Sources:

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Northern New Jersey State of the Art Production Studio

Concepts Video Invites You to A Grand Tour of our State Of The Art Production Studio

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Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts Video Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

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Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14′ x 21′ x 9.5′)
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28’ x 22’) – including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses

    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

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To Schedule a Visit, E-mail Our Team Today!

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Pharmaceutical Industry Moves Digital

The Pharmaceutical industry used to pride itself on its sales reps and in-person doctors visits. Millions if not billions of dollars were put into the pharmaceutical marketing budget. However, in 2017, the pharmaceutical industry knows that its money can be spent elsewhere thanks to the digital age.

According to Fiercepharma.com, “More than half (53%) of marketing outreach to doctors now happens via “non-personal promotions”–the majority of which are digital communications, with some direct mail and speaker programs in the mix, too. That’s the word from a semiannual survey conducted by sales and marketing consultancy ZS.”

Opportunities for Pharma

In the digital world, Pharma has an opportunity to get in front of decision makers in a whole new way. Pharma has the chance to revamp the way they present themselves to doctors through video. By presenting video content to doctors, pharmaceutical sales reps are able to communicate in ways they have never been able to before. For example, pharmaceutical reps can now use animation, consumer videos, and reenactments to educate and inform doctors. Study leader Malcolm Sturgis told FiercePharmaMarketing, “It’s the first time we’ve seen the non-personal marketing, especially digital, actually pass the amount of sales force activity.”

 

pexels-photo-208512-e1494283617448Concepts Video specializes in creating custom videos for pharmaceutical industry representatives. We have worked with a wide variety of Pharmaceutical companies to create engaging, informative, and actionable videos to be presented around the industry.

FiercePharmaMarketing recommends that Pharma think more “customer-centric.” They continue, “Instead of planning marketing channel by channel, start with the customer and ask what’s the right combination of marketing and information. Also make sure that sales reps–who, despite making fewer visits, will remain an important part of marketing–are involved and informed in the overall strategic marketing plan.”

 

Source: http://www.fiercepharma.com/marketing/pharma-digital-contact-doctors-now-surpasses-sales-rep-visits-survey-finds

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Four Critical Steps to Explosive Video Marketing Growth

There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% – 300%.

Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.

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Laser Targeting

It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone’s life?

Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you’ll be able to write and film video content which captures their attention and makes them feel like you’re speaking directly to them.

Smart Marketing

The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media accounts and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.

Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.

Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.

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Engagement

Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.

Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.

Ongoing Optimization

Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.

There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.

Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.

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How-To Videos Demo Big Sales for Pharma

Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now educate their consumers and customers in a whole new way. While pharmaceutical and medical devices can entail intense education, how-to videos are now stepping in as their premiere educational tool.

How-To Demo Pharma

According to LabMate, “How to’ videos on their YouTube channel intended to demonstrate how to get the best results from various key ingredients in the pharmaceutical industry.

The series includes ‘How to’ information on applications such as Mixing Xanthan Gum and Dispersing Titanium Dioxide.” While these pharmaceutical topics are often difficult to understand, the how-to video is now simplifying challenging topics for years to come.

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Leading the Pack

Silverson Machines Ltd are leaders in design and manufacturing, but now they’re also adding video production to their resume. According to LabMate, “producing video content to demonstrate and instruct how to get the best results in various applications when using a high shear mixer. Although Silverson have previously produced videos focusing on the capabilities and range of their mixing equipment, the new series of videos is intended to reach out to those who aren’t aware of Silverson and their mixing technology, to help them improve their processes and get the best yield from their ingredients with the help of a Silverson High Shear mixer. With over 70 years’ experience, Silverson are hoping to help a new set of customers with their mixing requirements.”

“How-To” Stay Ahead of the Game

While these how-to videos will place Silverson ahead of the tech pack, many companies aren’t far behind. Concepts Video specializes in creating how-to videos for the pharmaceutical, medical, and corporate industries that require expert communication and education for their customers in an entertaining and informative video.

pexels-photo-67654-e1491249854154Sources:

https://www.labmate-online.com/news/laboratory-products/3/silverson-machines-ltd/new-series-of-lsquohow-torsquo-videos-released/42177

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10 Reasons why you need Medical Animation – Part 2

Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are faced with the fact that the information they are presenting can oftentimes be very dense.  The medical industry often has to utilize diagrams, drawings, illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option as seen in Part I of our article.

Here is part 2 of our 10 reasons why you need medical animation.

6. Animation Can Be Used to Better Explain How a Drug Works

Following instructions on how to use the drug, a medical animation can also showcase how the drug performs in the body, so that the viewer can “see” what is happening when they take the drug.

7. Medical Animation Can Be Cheaper Than Using Actors or Models

A video marketing firm can quickly develop medical animations for you to suit your needs and budget, making it a more cost-effective option than having to hire actors or models.

8. Medical Animation Can Be Used for Training

Whether training future surgeons, physicians or other medical staff, medical animation can be key in ensuring proper and thorough training.

9. 3D Medical Animation Can Capture All the Details

Advances in video animation make it possible to show lifelike detail for a truly impactful animation.

10. Medical Animation Can Be Used for Online Video Marketing

Using videos and animations as part of your marketing efforts helps you gain an edge over competitors and attract new clients.

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10 Reasons why you need Medical Animation – Part 1

10 Reasons Why You Need Medical Animation

Many businesses today know that videos and animation are an important part of marketing, as well as a great way to give information to consumers and clients. The medical industry is no different, having utilized diagrams, drawings and illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option.

Because animation an help improve memory retention significantly more than just a verbal or written explanation, it can benefit many medical professionals, facilities, pharmaceutical companies and other healthcare organizations. The following are 10 reasons why you need medical animation.

1. Pictures Will Always Beat Text for Retention

Think back to when you were first learning words like “apple” and “dog.” There were always pictures of the named objects to go along with those words, and for a very good reason. The human brain is very good at remembering pictures, illustrations and animations that are used as a visual aid. In fact, video or animation improves retention by over 50 percent. This is an especially important consideration in the medical field, where medical animation can be used to aid in several areas of training and disciplines.

2. Viewers Can Understand Animation Very Easily

Just as medical animation can aid in retention, so too can it help viewers to better understand a process, a procedure or any other area detailed in the animation, such as how blood cells travel through veins, or how the eyeball perceives its surroundings.

3. Animation Makes a Bigger Impact

Telling someone they have high cholesterol or showing them a picture of a clogged artery can be jarring enough, but show a medical animation of a clogged artery, and you’ve got a teaching tool with impact. It might be just the thing to make a patient truly understand the seriousness of various medical conditions.

4. 3D Medical Animation Can Be Used to Explain Surgical Procedures

A 3D medical animation can clearly describe how various surgical procedures are performed, such as a hip replacement. Having a better idea of how a surgery is performed can make it less worrisome for the patient.

5. Animation Can Be Used to Show How to Properly Use a Drug

The instructions on medication vials can sometimes be confusing and hard to read, and patients might not always remember each detail when told verbally. But a medical animation can help them better understand how to use the drug properly and aid in their retention of the instructions.

In conclusion, medical animation has come a long way, and now plays an important role in training, providing patient information, product marketing and more.

Sources:

https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000011frkqm2hmedduuj9tagnbno5

http://www.brainrules.net/vision

www.ghostproduction.com

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The Best Use of 10 Seconds: Extra Short Video Marketing Tips

The Best Use of 10 Seconds: Extra-Short Video Marketing Tips

Full-length commercials are a proven effective marketing strategy, but what about extra-short videos that only last 10 seconds (or less)? As it turns out, these are just as effective as commercials when executed properly. To make the most of an extra-short video marketing strategy, you need to make the best use of your time. Here are some tips that will help you get the job done in 10 seconds or less.

Improvise

This goes against all the marketing advice you’ve heard in the past, but today’s consumers prefer improvised content — or at least content that feels improvised. Keep your clips simple, using minimal scripting and no special effects if you want to grab your viewers attention quickly. Authentic improvisation is always best, but if you fake it, make sure it looks and feels like the real thing — because today’s consumers are smart and they can tell the difference.

Why this works: Your viewers want you to be real. Today’s consumers don’t have time for advertising if it’s not genuine; they simply don’t trust heavily edited commercials. When you share improvised content, viewers feel more connected to your brand because you’re including real people, just like them.

Don’t Tell the Whole Story

One of the best approaches with a 10-second ad is to treat it like an elevator pitch. Grab your viewers attention with the most compelling message you can create. Leave the viewer with a sense of curiosity, a compulsion to know more about your brand. Then offer additional info through a longer video link, email signup or blog post.

Why this works: A person’s attention span is fairly short, but it’s even shorter when they’re watching an ad. That’s an issue when you can’t present all the important information in less than 10 seconds. By providing just a snippet of information that intrigues your viewers, you’re opening up more opportunities to show them the whole story at a later time.

Form an Ongoing Connection

As with all marketing efforts, the deployment of your extra-short videos may be the most crucial aspect of the journey. With 10-second videos, you shouldn’t focus on a “one and done” approach. Instead, create an ongoing connection with your viewers by offering multiple extra-short videos over a significant length of time (the indefinite future is your best bet). You have lots of media options available for this type of advertising. Create an Instagram account, and use the Story feature. Tell your viewers to follow you on Snapchat, or utilize the paid marketing capabilities there. Even YouTube has a six-second video format called Bumper that’s great for connecting to an audience.

Why this works: You’ve heard it before, and you’ll hear it again: Social media is prime real estate for marketing. Young consumers practically demand it, and the under-30 crowd is a huge percentage of the population. Today’s buyers want real-time videos, authentic updates and brands that create ways to connect. When you offer these connections, you’re grabbing viewers who feel more loyal to your brand because you’re genuine.

Final Thoughts

Short video marketing is a great idea, and they can add a huge boost to your sales when you make the most of the 10 seconds or less approach. Don’t be dissuaded by the new format. There are platforms already available for the short video format — just waiting for you to jump in. After all, marketing should always focus on the next big thing, and extra-short videos are it.

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Top 10 Tips for Believable Medical Video Testimonials

We are living in the era of video marketing with videos already representing 74 percent of all Internet traffic. Pharmaceutical companies have long been using video testimonials to create awareness, but it is even more important today to use this technology to your highest advantage. Having testimonial videos available for your clients to view and share on your website will make your online presentation powerful.

Some of the best web marketing in 2016 included video testimonials on a company website homepage, which draws potential clients in immediately.

Examples of Great Video Testimonials

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Tips for video testimonials

Testimonials matter because a viewer’s brain can process a video 60,000-times faster than when only hearing or reading words. This medical video testimonial shows a very personal, authentic side that speaks to a viewer emotionally. Remember, testimonials don’t have to be complicated to be profound. They just have to be authentic.

Slack’s video testimonial is a great example of showcasing the user experience in a very believable way, while also promoting the product in an organic manner. This video is not only funny and entertaining, but it’s also believable and authentic.

Here are 10 tips on how you can make your own medical video testimonial more believable.

1. Stay Away From Scripted-sounding Testimonials

The best social media videos are the unscripted ones. Even though your video production may need scripted audio, or prompts, try having your video hosts and interviewees practice a few times so that their words and testimonials come out naturally. If it doesn’t feel authentic, then it won’t look authentic to the viewers.

2. Humanize Your Characters

Whoever is giving the testimonial needs to be someone people feel they can relate to. Specify the speaker’s name, age and occupation. Humanizing your subject will help viewers believe the authenticity of your testimonial.  A great example is in this BeActive commercial where the testimonials are true users of the product, showcasing their testimonials as authentic and believable.

3. Use Ambient or Natural Lighting

Studio lighting and props have the disadvantage of looking rigged. If you can interview the doctors and nurses outside, on location, in their offices or even in a medical waiting room, you transport the viewer to the location, further enhancing the genuine nature of the setting.

4. Ensure Quality Audio

Even if you are using an iPhone, tablet or other small digital device for recording, you can still get clear, good-quality audio. Check your settings and get to know your equipment before filming.

5. Engage Your Viewers

When using professionals like doctors, your viewers will be looking for medical professionals who are engaging, warm and thoughtful.  Be sure to have a doctor your viewers can trust trust and feel like they could schedule a consultation with.

  1. Don’t Go Overboard on “Salesy” Speak

Viewers can spot a hard-sell video advertorial and will be immediately turned off if something sounds fake. Your testimonial should sound like someone telling a good friend about a great product. This way, viewers don’t even realize they are being sold on something. This essential point is part of the creative process that Concepts Video can help you with.

7. Keep It Short

People won’t keep their attention focused on something for too long. To make your interviewees more believable, you can edit their speech to just under a minute. Skip the pharmaceutical jargon and use simple layman’s terms.

8. Zoom In

Many people are not familiar with medical devices. To give a good picture, don’t be afraid to have your testimonial showcase the tiniest details of your equipment. If you are showing an internal device, a good illustrator can help make complicated concepts visually understandable.

9. Be Authentic

Asking for honest customer reviews is the best way to get content for your video testimonials. If users are not available for a video shoot, you have the opportunity to interview people by phone, including snippets of their testimonial with subtitles accompanying your soundbite.

10. Back Up Claims With Research

Scientists know that they need research data to back up their claims. The same is true for branded video content. If you can gather some research quotes and statistics, you’ll have a better chance of your viewers believing your claims. A good testimonial will include numbers, figures, data and detail. Viewers won’t want generalized assumptions. If you are showcasing medical breakthroughs and technology, give statistics and cite examples.

At Concepts Video, we can help you create successful brand awareness and tell your story in an entertaining and informative manner. We specialize in captivating audiences through well-crafted video content production.  

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Health Technology Takeover

The doctor will see you now…on your computer. Technology is not only assisting healthcare professionals, but it’s now helping patients around the world. While doctor’s office visits take up time and money, technology is now making it possible for patients to see a doctor through their smartphone or computer. This health technology takeover is already starting to occur in households and doctors offices around the globe.

Skyping Doctors

According to a survey by American Well, “one in five consumers would switch to a doctor that offers telehealth visits.” For individuals who have a primary health care provider, “65% are interested in seeing their PCP over video. Parents with children under 18 are even more likely to say they’re interested, with 74 percent interested in seeing their PCP through telehealth. 20 percent of consumers are willing to switch to a PCP that does offer telemedicine visits.”

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By switching to video technology, patients and doctors are saving both time and money. Many people delay seeing a doctor because they think “it costs too much (23%), it takes too long to see the doctor (23%), they think the issue will go away on its own (36%), or they’re just too busy (13%)” (Ashford, Forbes 2017). While this doesn’t eliminate the need for in-person visits, not all ailments require face-to-face medical attention.

Video Content for Patients

While many consumers are switching to skyping their doctors, some patients still need to know how to administer drugs, prep for surgery, or take medicine. Skyping a doctor while administering medication may work for a short while, but doctors need to be able to streamline the process for the majority of their patients. With the advent of skyping patients, there is an increased need for doctors to create video content for patients.

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For example, a doctor can create original video content about surgery preparation and show this to patients via an online web portal. This video content educates the patient and can be replayed many times so that patients don’t miss important information. Patients are also able to share the content with family members who may be assisting in the surgery process by driving them to or from the surgery center. Concepts Video specializes in producing engaging content for medical professionals to streamline their medical process.

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For the full articles, please visit Forbes and American Well.

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Lights, Camera, Engagement – How Online Video is Changing Healthcare

Action, action! Read all about it! 2017 is the year of video marketing and the year has kicked off in full force. With more than 60% of marketers and small business owners increasing investment in video marketing this year, video is proving itself as the essential instrument for influence in 2017. One of the industries being affected by the increase in video marketing is the health industry.

Healthcare in Video

While many relied on articles for promoting information in the last few decades, video has now taken over as the key correspondent of information. Healthcare can be a dry and difficult industry to understand for laymen. AJ Agrawal, contributor to Forbes says, “the reason people are drawn to videos is the ability to visually understand specific topics. This clearly works well for health industry startups where everything from various wellness and medical conditions can be explained in an easier to digest way illustrating how a new product or service can work for a health-related problem.” Concepts Video has created dozens of how-to medical videos, clearly demonstrating how a product works in an entertaining and informative fashion.

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Why Video?

Agrawal says, “besides using new formats and types of video production you’re your health industry startup, your video marketing campaign has to focus on the same things your other content marketing tactics have done if they are to resonate with your audience, build trust, inspire them to share it, and have them return again and again to you as their expert.” Concepts Video has relied on a winning formula for TV commercials for years so it’s no wonder that we have adapted our engaging prescription for online video.  

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What Types of Video Should We Use?

With an ever-changing environment of platforms, it can be confusing as to what types of videos companies should be producing. Agrawal advises, “whether it is live streaming, an ephemeral video, or an animated video, your video content must show that you understand and have identified your audience’s health-related problem and pain points. Then it must educate them and provide an effective solution. Finally, include a call-to-action that incites urgency and pushes them to act on what they see in the video.”

Concepts Video is a leading expert is creating influential videos for the healthcare industry that drive sales with a compelling call-to-action.

See the rest of the article from Forbes here and check out the Infographic below from Animoto!

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The Best Video Marketing Trends for 2017

Our social stories of 2016 have come and gone and we’re full “stream” ahead into 2017. While social media trends seem to be shifting by the minute, there is one category that has firmly planted itself across all of our platforms and that’s video. 2016 has proved that the world of video marketing is growing at an exponential rate and marketers are trying to get a “reel” piece of the video investment puzzle.  Video marketing is one of the best ways to create awareness and generate new sales. Let’s take a closer look at why video marketing is well on its way to becoming a big business player in 2017.

 

Facebook Video

The current question in the world of social media is, “who will be the video King?” Youtube reigned for multiple years, but now with Snapchat, Instagram, and Facebook all battling for the crown, creators and brands are constantly testing new strategies and platforms to see which platform will deliver the best return.  At this point, Facebook and Instagram’s algorithms are prioritizing video over all other content with live video as first and foremost in feeds.  What does this mean for big companies like Merck, Johnson & Johnson, Ford, and General Mills?  It means more user generated content. For example, Cheerios is using videos from a popular vlogging family with quadruplets baby girls.  This video shows the 4 girls making a big mess in the family room as they dump the entire box of cereal onto the family room floor.  It’s unknown if this is a sponsored post, either way it’s an entertaining video that features the product without feeling like an ad to the viewer.

 

Live Streaming

Many brands are developing live video strategies for 2017 for Facebook, Instagram, and Twitter.  The problem is that most companies don’t have an in-house production team and thus are struggling to get regular content while working on their day to day tasks.  Ford had a successful campaign where they hired a rugged actor to create a Facebook live video highlighting the backup camera of their new trucks. Ford was able to have an authentic video of their product that wasn’t overly produced. Since this didn’t look like a normal commercial, viewers didn’t click off of it like they would a normal commercial. This Ford video had the feel of a personal friend showing the consumer his new truck.  There wasn’t a huge camera crew or an expensive Red Camera rental. The Ford commercial was entirely shot with a hand held phone. At Concepts Video our Social Media team can offer strategy development and filming for live video feeds.

 

How-to Videos

As people continue learning everything online, companies will begin to move their how-to videos where the eyeballs are – online.  Youtube has become the place for “unboxing” and review videos.  These videos not only help customers with questions about how to use a product they also convert potential customers into actual customers by thoroughly informing them before they buy.  From drones to doll houses, every product has some type of unboxing video.  Some popular Youtubers gain most of their followers solely through unboxing and review videos.  Brands are tapping into this by sponsoring or giving product to these influencers, who can guarantee that a certain number of people will watch their influential videos.  Other companies create their own how-to videos so that they can control the creative aspects of the video.  

 

Drone Video

Drone video can make any amateur video look like a professionally produced studio movie.  Drone video allows users and producers to capture breathtaking shots for a fraction of the cost.  At Concepts Video, our drone team is constantly testing the limits of our drones.  The usage of drones can be used for more than just a tropical travel video.  In the first years of consumer drone, it was difficult to fly drones indoors with even the best of pilots. Now with new drone sensor technology, even a beginner can fly indoors (Assume at your own risk).  This will make it easier to get establishing shots of factories, homes, gyms, or even office space to use in promotional footage.

Drone-photo Drone Video for your Campaign

More Mobile

While we all love watching a movie on the big screen, most of us are spending more and more time on the small screens, aka our phones.  This means that marketers need to ensure that their video content is mobile friendly.  Most customers’ days are filled with an overwhelming amount of content.  Video content is like a breath of fresh air to consumers.  Eye catching videos like Tasty videos where recipes are simplified to a short 45-second video are a great example of this.  At Concepts Video, we created short simple foodie videos for the Clever Cutter which helped build brand engagement and earned nearly 4 million views.

 

More Influencer Marketing

With the ever-growing amount of content and advertisements, it’s difficult for brands to get in front of consumers without appearing like an ad. Influencers are becoming more and more powerful with Brands and consumers. Consumers look to influencers for product recommendations and new brands.  One easy way for brands to connect with influencers is through influencer agencies like Hire Influence & TapInfluence.  These agencies make it easy for Brands to connect with a very specific audience even with a small budget.  One of the best ways to make a product known is through a “social bomb.” This is where a brand contacts multiple influencers and has all of them release announcements about the specific product on the same day.
Hire-Influence

 

Importance of Video for SEO

Videos continue to be a key component of any SEO strategy.  Since Google owns YouTube, Google will prioritize YouTube videos in its search results, which is why having your videos showcased on Youtube is always a good idea for your video strategy. The more times you show up in a search, the higher chance you have of converting someone to a customer. Brands and companies will benefit from having fresh video content online.  It’s also important for brands to monitor online video content.  If users post a negative review, it’s important that the brand respond to any issues in the comments. Social media and video marketing are not just a “set it and forget it” method, they involve a level of customer service and user interaction.