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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

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Concepts Video is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be a part of 30+ years of success.

 

The New Jersey Advertising Hall of Fame has inducted over 50 professionals from all areas of expertise, including marketing, media, and public relations.

 

There are many qualifications that are required to be nominated for this recognition and we are lucky enough to work under a leader who meets them all. Collette shows outstanding leadership skills, creativity, professional integrity, and so much more, which makes her an inspiration to all around her.

 

The Concepts Video Team would also like to congratulate the other four inductees on this incredible achievement! We look forward to seeing you all at the ceremony in November. For more information on the Advertising Hall of Fame and this year’s celebration, please click the link below.

 

http://www.njadclub.org/awards-2/hall-of-fame/

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Dimensions of the Social World

There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will appear to look stretched. When sharing images on Facebook, the recommend size is 1,200 x 630 pixels. Read more

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Video Marketing Trends to Look Out for in 2018

This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends. Read more

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Healthcare Marketing Trends

Pharmaceutical Marketing trends are always changing, and it’s important for marketers to change as well.

Take social media for example. A few years ago, Facebook and Twitter were the go to sites for all things marketing. You can read pharmaceutical articles, look at medical device videos, and even share your personal ideas on the web. But it’s 2017, and social media apps such as Snapchat and Messenger are emerging as the new (and improved) sites for advertising. Snapchat can display quick snippets of product training videos which help grab the viewer’s attention. Messenger makes it easier to connect with others, therefore easier to send and discuss ideas.

Healthcare Approach

The key to healthcare advertising is the one-on-one approach. Patients are no longer just patients. They are consumers, and it’s important for the healthcare system to treat them as such. Before even stepping into a doctor’s office or healthcare facility, the patient has already done her own research. He has already read the good (and the bad) reviews online, and has made his decision based on the content he found on his computer and mobile phone. Healthcare facilities need to concentrate on creating truthful, impactful, and share able pharmaceutical content that gets the consumer through the door.

Healthcare in 2017 and beyond; it’s all about the smart ads, the timely execution, and video, video, video.

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Storytelling in Healthcare Advertising

Pharmaceutical and healthcare advertising is everywhere, on our phones, on our computers, in the subway. But what makes you look? The wording and the colors may pull you in, but it’s the story that keeps you engaged. Companies try to concentrate on how much money to spend on marketing and where to place the ads, but what we really need to focus on is the storytelling within the advertisements.

Manny Rodriguez, Chief Marketing and Experience Officer at UCHealth has created a pharmaceutical marketing campaign that concentrates solely on personal, emotional storytelling. UCHealth created over a dozen videos where they hired real patients to tell their own healthcare stories. Through their new campaign, HCHealth is branding itself as a “patient-focused lifestyle brand… that focuses on innovation and quality outcome”.  Rodriguez believes that this new campaign will change the association with healthcare from “sick-turned-healthy” to “health-made-healthier”.

Put Into Practice

Here at Concepts Video Productions, we pride ourselves in not only our production experience, but our ability to create compelling stories that guide our client toward marketing success and brand awareness. Our testimonial development along with heartfelt descriptions can help your brand reach it’s marketing potential.

 

Source:

http://adage.com/article/cmo-strategy/healthcare-storytelling-marketing/308799/

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Online Video: The Art of the Demo – Part II

The art of the demo has been around for hundreds of years. But how do you prove that one product is better than the rest? With the demonstration!

How-to Demo

Every top Facebook video or As Seen on TV Product knows that the demo sells the product. To create a good demo, think about creating something visually stimulating for a child. If you couldn’t explain a product in big words like you would to a fancy businessman or businesswoman, how could you show a child that the product works?

Let’s take for a knife for a product as an example. A child may know that a knife cuts through things, but they don’t understand the importance of a truly sharp knife. Children don’t understand how to cook; they don’t understand that a dull knife is dangerous, or that a sharp knife is every chef’s secret weapon. So how can you clearly and concisely show and not tell the benefits of a knife? To expertly demonstrate the sharpness and unique properties of the Bonzai knife, Concepts went to a public place and had ordinary people try the product for themselves. Concepts turned civilians into samurais and had ordinary people slice through hard to cut through items with one swoop.

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Online Video: The Art of the Demo – Part I

While the landscape of media may be shifting from television to digital and social, there is one thing that will never change: the demonstration. The demo has been one of the most valuable tools for storytelling and advertising for over 100 years. After all, any good advertiser knows that the number one rule is: show, don’t tell.

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Seeing the Demo is Believing

This old adage is still very present in modern day advertising – no matter which platform it’s on. Any salesperson can strike up a reason as to why product A is better than product B, but that’s not believable. More so, if something isn’t believable (or true), then it’s not going to be purchased.

The demonstration clearly cultivates that aha-moment, the time when a spectator picks up the phone, a scroll turns into a click, or a viewer turns into a customer. Potential customers don’t want to be told why something works, they want to see it for themselves. Customers want to be able to make the decision themselves – not be told what to do. Let the product benefits do the talking through a clear demonstration.

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Concepts Video Awarded the Silver for Excellence

TOWACO, NJ – (November, 15th, 2017) – Concepts Video Productions has received a Silver International CINDY award for their pro bono production of “It Starts with a Girl”. The CINDY award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials.

“It Starts With A Girl” is a fundraising video that was shot on location at The Kripalu School in the Uttar Pradesh of Northern India. The video presentation was created to raise funds in an effort to break the cycle of poverty, child marriage and provide education for girls in rural India. The video has raised hundreds of thousands of dollars for the girls at The Kripalu School.

Jon Calderaro, Vice President of Operations at Concepts Video said, “I was very touched by the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.

Concepts Video Productions based in Towaco, NJ is one of the world’s most experienced producers of brandmercials and digital video content across all media platforms. Concepts Video has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies.

Since 1959, the CINDY Awards have been honoring interactive and linear media for both broadcast and non-broadcast applications. CINDY is an acronym for “Cinema in Industry” and originated by the Los Angeles based Industry Film Producers Association (IFPA).

For additional information, contact:
Collette Liantonio – President & Creative Director
Concepts Video Productions
www.conceptsvideo.com
(973) 331-1500
collette@conceptsvideo.com

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Virtual Reality in Medicine

Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine.

Google Glass & Surgery

In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different countries by using Google Glass to stream a surgical training session.” Later on in 2016, Ahmed live-streamed cancer surgery in virtual reality that was filmed in 360-degree video. Virtual reality and advanced cameras are changing the medical industry for the better. Instead of one-to-one training, these technologies can influence hundreds of thousands of people.

Social Media

Ahmed didn’t just utilize virtual reality for doctor training, in 2016, he used Snapchat glasses “to record an operation in ten-second clips that were uploaded to his Snapchat story.” This received two million views and over 100,000 YouTube downloads. With this shift to virtual reality and 360-degree video, medical clients can utilize Concepts Video for all of their video needs. Instead of time consuming one-on-one training, Concepts Video can film and animate all of your medical needs for virtual reality in medicine.

Sources:

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Northern New Jersey State of the Art Production Studio

Concepts Video Invites You to A Grand Tour of our State Of The Art Production Studio

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Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts Video Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

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Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14′ x 21′ x 9.5′)
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28’ x 22’) – including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses

    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

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To Schedule a Visit, E-mail Our Team Today!

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Choosing Channels: Brands Shift from Television to Digital

In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify and target a detailed demographic using online video without having to worry about a massive media budget.

Choosing a Channel

There has never been a better time for product marketers because there are so many different platforms to choose from. While these choices might seem overwhelming, it’s the perfect way to target your user demographic. If your products are geared towards younger demographics, marketers will want to look towards Instagram and Snapchat, products with great demonstrations may look to Facebook and Instagram, and products with a larger story can look to online video giant YouTube.

Influencers

Furthermore, marketers can choose influencers to market their products. These influencers are a much more affordable way to get your products in front of specific markets. For example, if you’re marketing a product to a new mother, you should also utilize Mommy bloggers and influencers for reviews of your products. These influencers will be viewed as much more trustworthy versus traditional advertising.

 

Sources

https://www.entrepreneur.com/video/303441#

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Why Products Need Live Streaming

In the increasingly crowded feel of Internet video platforms, YouTube has taken a step ahead its competitors. During the 2017 World Series, YouTube included live streaming of the World Series in a commercial. This live streaming feed, meant to keep viewers tuned in where most change the channel, is a game changer in the live video game. Live streaming products will certainly be a game changer.

As platforms like YouTube, Facebook, and Instagram all prioritize live streaming, now is the perfect time for products to join the live streaming game. With QVC, products and live feeds have had a beautiful marriage for over 30 years. However, it’s not until recently that live feeds have had a chance to shine outside of traditional television.

Bridging the Gap

Instead of focusing solely on television or on the web, marketers now have a chance to bridge the gap and incorporate live streaming into both television and web. Marketers can integrate live feeds into their television spots to keep consumers from clicking away from a program.

 

Sources

http://adage.com/article/media/youtube-shows-future-tv-world-series/311022/

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Companies Spending 2X More on Online Video Over TV Ads

Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5th avenue advertising firm to purchase their media. Instead, companies are turning to the world of online video for their ROI.

Doubling the Spend

According to an article in Marketing Dive, companies are set to spend $135 billion on online video this year, which is about 2x the $71 billion companies will spend on TV. Social media is proving its profitability with the ability to target niche demographics at a fraction of the cost of television media buys. Concepts Video specializes in producing online video content for social media.

Online Video

We are officially in the golden age of video. The Magisto Report shows that “companies are embracing video marketing because their efforts can be easily scaled up and the content is effective at creating an emotional engagement while providing the easy delivery of digital advertising.” From short films to pre-roll advertisements, influencer marketing to how-to’s, video is king of the online world.

With the advancement in camera and phone technologies, the majority of adults living in the United States have the ability to become content creators. Marketing Dive says that, “as they produce more videos, companies are taking more of the responsibility in-house, with 64% of marketers saying they create content internally compared with 38% who use an agency.”

 

Sources

http://www.marketingdive.com/news/study-companies-spend-almost-2x-more-on-online-video-than-tv-ads/507541/

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Video Marketing Is As Easy As “Lights, Camera, Action!”

Video marketing used to be reserved for the Fortune 500 companies of the world. However, with the advent of social media and easy to use cameras, it is much easier for small business owners to create video content.

According to an article in Forbes, “at least 60% of consumers are watching branded videos on social media daily.” Forbes continued to say, “76.5% of professional marketers and SMB owners have found that using video has had a direct impact on their bottom lines.”

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Forbes has a few recommendations for those looking to break into video marketing:

“Your message is the same:” Small business owners need to convey their unique selling points of their company and products. Focus on the story and the rest will come together.

“Sharing your content is easier:” Small business owners don’t need to fight the big guys for advertising space any longer. SMB’s can reach customers through email marketing, websites, and social media.

Easy to use video editing software: You don’t need to have a professional editing suite or Final Cut Pro to make engaging videos. Software like GoPro Quikstories, Facebook Live, and iMovie make it easy for the layman to create movie magic.

 

Sources

Hsiao, Jason. “Why Video Marketing is Easier Than You Think.” Forbes. 3 Oct 2017. https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/03/why-video-marketing-is-easier-than-you-think/2/#143db4de50ac

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5 Rules for Online Video Marketing

With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production much more accessible to the masses. While there is a lower barrier to entry, there is still an art to video production. Here are 5 rules for online video marketing.

Have a USP: A unique selling point, or USP, is key to any campaign. What makes your product or your video unique? For example, if you’re selling a bra through video, what makes your bra stand out from the rest? Does it stick on and not require any straps whatsoever? Does it produce unparalleled cleavage? Figure out what your unique selling point is in one sentence and sell it!

Demo, demo, demo!: If you’re producing video content, remember one key idea: “Show, don’t tell.” Any salesman can talk about how great his or her widget is, but the great salesperson can show you. Concepts Video is king at unforgettable demos such as the Veggetti, Wonder Hangers, and BeActive. Wow your audience with a jaw dropping demo right from the beginning of your video and repeat it again and again.

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Subtitles: Because most viewers are now consuming video content on a computer or via their phones, it’s important to place subtitles in the video. If someone is scrolling through his or her phone in a waiting room, in the office, or even in bed, they’re not watching the video with sound. While the visuals are key for online video marketing, you’ll still want to have your audio in a lower third closed caption.

Cover Photo: As consumers quickly scroll through their feeds, the only thing that stops them is something that is eye-catching. Make sure to have a professional photo that is bright, clear, and captivating as your cover.

CTA: Ultimately, your online video should have a clear call to action to convert your viewers into customers. Be sure to have some type of instruction that provokes a response in your audience such as “visit www.XYZ.com,” “call now,” or “click here.”

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The New Native of Advertising is Social Media

Native advertisements have been around for decades, but now, they have a new stage to shine. Social media is taking a large piece of the advertising market with in-feed ads, online video, and paid content marketing all creating a new type of marketing pie. According to Rapid TV News, display advertising will increase from $84 billion to $126 billion dollars by 2019.

Social Media

While some of the $126 billion accounts for overall digital media, a large portion of this digital spend will be in social media. According to Rapid TV News, social media is predicted to grow at a rate of 20% a year and online video is growing at a rate of 21% a year.

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Native Advertising

While TV commercials were out in the open, social media is a little more stealth. Native advertising and user generated content is king across social media platforms. While brands and users still need to disclose paid partnerships, products prefer the gentle touch across social media. For products looking to break into social media marketing, they should focus on storytelling instead of the yell and sell.

Source

https://www.rapidtvnews.com/2017091148764/online-video-social-media-driving-global-ad-growth.html#axzz4sNtq8OYO

Great Ideas > Big Budgets

Television marketers have long relied on a large media spend to get their products in front of the masses. With the advent of social media and online video, brands no longer have to fork over massive amounts of money to be seen. Now, inventors and smaller players have a chance to perform in the mass market.

Social Media

Social media marketing is low cost compared to television advertising. While there are still social media advertisements, the cost of entry is extremely low if not free. For example, if an inventor wants to get their product in front of their target market, they can look to Instagram. If said inventor created a lipstick line that lasts for 8 hours, this inventor or company could target “micro-influencers” to post about the lipstick. These micro-influencers are individuals that have up to 100,000 followers with a highly targeted and engaged audience. If this inventor was to pay 10 micro-influencers, they might spend maximum $10,000. If this inventor were to try to get his or her product on television, they would be looking upwards of $100,000.

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Online Video

YouTube and Facebook have been enormously successful online video platforms for digital advertising. While television normally relies on high production value 30 second to 2-minute advertisements, YouTubers tell a relatable story without massive production dollars. While there is no guaranteed formula for a hit, viral videos and online video are much more cost effective than a traditional television advertisement.

Sources

https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/06/key-digital-marketing-trends-to-prepare-for-in-2017-2018/#60053d735d1b

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Why Your Product Needs Facebook Live

Live video rose to popularity in the 1980’s with the invention of QVC. 30 years later, there is a new live video player in town and it’s ready to promote products all across its platforms. Facebook Live has been around for a year and a half and it has shown its value to thousands of brands around the world.

Is Facebook Live the new QVC?

QVC has already adapted early to the Facebook Live platform, utilizing Facebook to sell their products digitally. 30 years ago, it was rare for an inventor to have the ability to sell his or her products on QVC. Now, everyone has the ability to stand on stage with Facebook Live. Inventors and companies from all over the world have the capability to digitally share their products on the web.

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Preferred Algorithm

Facebook has a specific algorithm for what shows up in your newsfeed. Facebook is trying to overtake the digital video giant YouTube, therefore Facebook is prioritizing video and specifically live feed for newsfeeds. This means, if you broadcast on Facebook Live, you have a higher chance of someone seeing your content vs. a post with a photo.

Clear ROI

In addition to converting sales, Facebook Live has the ability to tell marketers exactly where their digital dollars are going. Facebook insights have the ability to tell you exactly how many views there were on your video, the demographics of those views, and which views converted to a click.

Contact Concepts Video today to produce your Facebook Live video.

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Facebook Taking Over Online Video

Facebook has always been about community – with groups, photo albums, and universities all coming together to form the largest online society in the world. Now, Facebook is connecting people through online video with their new product, Watch.

The difference in this platform vs. the already existing “videos” tab is that shows and videos are organized around what your friends are watching. Once again, Facebook is trying to virtually connect people through shared interests, this time — online video.

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Content Creation

Facebook is utilizing the influx of content creators from around the world to produce this entirely new ecosystem for shows. This gives businesses an opportunity to capture Generation Z and millennials with their original content. There are also opportunities for product placement in Facebook original shows. The shows may not have proved revolutionary just yet, but the way of consuming the shows through online video is indeed innovative.

 

Source

Danker, Daniel. Introducing Watch, a New Platform for Shows on Facebook. 9 Aug 2017. Facebook. <https://newsroom.fb.com/news/2017/08/introducing-watch-a-new-platform-for-shows-on-facebook/>

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Marketers Shifting TV Budgets to Social Media

Television has been the cash cow for advertising budgets for over 50 years. However, for the first time ever, digital advertising usurped television advertising spends in 2016. Now, big brands are turning to social media and the digital world to market their products.

As a new medium becomes king, there becomes a new way that its followers consume the message. In the digital world, the majority of individuals, specifically those in the younger generations, consume their content via their smartphones. As content consumption shifts to social media and smartphones, brands must adapt and transfer their marketing budgets towards new applications and methods of distribution.

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Deep Patel of Forbes says, “Marketers need to focus on building social media campaigns that are mobile, diverse and realistic.” Patel recommends that advertisers abide by five marketing mantras:

  1. Invest in Interactive Technologies: Brands can develop their own collaborative applications that require interactivity with potential customers.
  2. Feature Diverse and Gender-Neutral Subjects: Social media is the anti-Fox news. The younger generation is shifting away from traditional TV binaries and they want more liberal-focused content.
  3. Analyze Brands Gen Zers Already Love: There are certain brands that are ahead in the content consumption race including YouTube, Revolve, and Nike. Study the social media content the experts are creating and what platforms they are utilizing.
  4. Select Social Media Platforms Wisely: While Facebook is a major moneymaker for brands; Gen Z is shifting towards Instagram and Snapchat. Brands need to take inventory of their key demographic and create content on that specific demographics social platform.
  5. Include Paid Elements to Accelerate Engagement: While organic content is important, brands need to pay to play in the world of social media. Digital advertisers need to keep in mind that Gen Z and the digital generation connect with “real people in real situations” instead of the cookie cutter image on traditional television.

Source

Patel, Deep. “5 Tips for Creating Social Media Campaigns for Gen Z.” Forbes. 12 Aug 2017. https://www.forbes.com/sites/deeppatel/2017/08/12/5-tips-for-creating-social-media-campaigns-for-gen-z/#7f6a36bf5901

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Social Media: Your Gateway to Generation Z

The video business is back and bigger than ever with audiences shifting from television to social media for their content consumption. YouTube and Facebook are the two main digital platforms that are prioritizing video content. As these two digital giants race to reign, brands can capitalize on this shift in advertising dollars.

Facebook

In 2014, Facebook started displaying in-feed video advertisements. Now, the digital behemoth is focusing its efforts on live streaming, pre-roll and mid-video advertisements. While Facebook used to focus on photo and written updates, the social media platform switched to video content to usurp YouTube.

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Live Streaming

Almost all of the social media platforms are now incorporating live streaming into their networks. YouTube, Instagram, Facebook, and Twitter all own unique streaming technologies. In order to promote live content, the social media algorithms are prioritizing live streams into the top of users newsfeeds. By utilizing the live feed, it is the perfect time for brands to shine in front of followers.

TV Dollars Dive into Digital

According to Debra Williamson of AdAge, “RBC and Advertising Age have found that the percentage of marketers using TV ad dollars as a source of funding for digital campaigns is on the rise. In February 2016, 40% of respondents said they were doing so, up from 37% in September 2015.”

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Targeted Marketing

The beauty of digital marketing is that potential customers can be keenly targeted. Tina Mahal, vice president of innovation at Frito-Lay was quoted in AdAge, “”It requires balancing the total media budget to reach consumers in the most effective way. It doesn’t necessarily require an additional investment — it just requires making smarter choices so that the brand is where the consumer is.

Are you utilizing social media for your ad campaigns? Contact Concepts Video today to start your social campaign.

 

Source

Williamson, Debra Aho. “TV Budgets Shifting to Social? Yes, it’s Time to Worry.” AdAge. 23 May 2016. http://adage.com/article/digitalnext/tv-budgets-shifting-social-time-worry/304078/

 

 

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6 Tips to Make Your Videos Go Viral

Social media is the new way for businesses to market themselves. Viral videos have skyrocketed products such as The Woof Washer, The Willa Walker, and Pod Tents. Viral videos convert to more followers, increased web traffic, and products sold. With Facebook prioritizing video content to compete with YouTube, it’s the ultimate platform for businesses to advertise.

Concepts Video specializes in eye-catching advertisements that tell and sell in 30 seconds or less. Concepts Video has pivoted their award-winning television expertise into videos for social media. Here are 6 ways for you to create videos that go viral:

  1. Keep it Timely: We are in the age of the short attention span. Most viewers rarely see anything after the first 10 seconds of a video. Just like a successful eye-catching TV commercial, keep your videos under 60 seconds.
  2. Have an Attention Grabbing Photo / Opener: A viewer will usually see your video as they’re scrolling through their newsfeed. The only thing that’s going to halt an aggressive thumb scroll is something eye-catching and clear. Utilize high-resolution photographs and a bold concise title to make people click.Screen-Shot-2017-08-07-at-2.57.49-PM
  3. Elevator Pitch: If you can’t sum up what your video is about in just a quick sentence, then it’s too complicated for a social media video. Titles such as “Swim with Otters,” “There’s a Hotel Where You Can Sleep Above the Ocean,” and “Tool Lets You Garden Standing Up” all clearly and concisely state the purpose and theme of the video.
  4. Create a Formula: Much like direct response television, viral videos have a specific formula. Grab the viewer in the first 5-10 seconds with a shocking opener, dramatic drone shot, or amazing demo. Add graphics and simple copy to add in your storytelling and jump cuts to keep the action flowing. If you’re selling a product, a creative “wow” demonstration such as the Concepts Video Woof Washer video, will make viewers hit the prized “share” button.
  5. Add Subtitles: Since most Facebook users consume their video content at work, they tend to watch videos without sound. While videos should show and not tell, it’s always helpful to have copy and graphics to lead your storytelling process. If you’re a business page on Facebook, the platform will automatically add captions. However, if you don’t have a certified business page, video creators should add subtitles or copy in the lower third of the video.Screen-Shot-2017-08-07-at-2.59.33-PM-e1502143253334
  6. Test Something New: Social media is so new that there is no guaranteed formula for a successful viral video. Every video is a constant test. After your video has run its course, utilize the “insights” tool on Facebook to see how long viewers are watching, when they’re dropping off, and start to figure out any trends in your videos. Once in a while, throw in a wild card video to see how it does.
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Small Businesses Click to Online Video

While big businesses have invested in video for decades, small and medium sized businesses are starting to realize the true value of video marketing. With the advent of social media giants like Facebook, Instagram, YouTube, Snapchat, and Periscope, it’s clear that online video is an integral part of any successful marketing strategy.

As millennials age into a prized financial demographic, small businesses are integrating video into their marketing campaigns. While video campaigns used to involve Hollywood stars and big budgets, now, small businesses can take advantage of the video generation without the traditional high budgets of their big business counterparts. A mom & pop shop can now create video at a much lower cost than 10 years ago.

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Video Moves to the Small Screen

20 years ago, companies that created videos for marketing purposes traditionally lived on television. With television came big media budgets that blocked out many small and medium sized businesses. In 2017, viewers are consuming the majority of their content on their computers or their smartphones. For the marketer, the cost to entry to market on web is significantly lower than television. Plus, according to Marketing Land “YouTube reaches more adults 18+ during prime time than any cable network does.”

In 2016, Mark Zuckerberg told Buzzfeed,

“We’re entering this new golden age of video … I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

If you want your company to stand out from the pack, contact Concepts Video for all of your video needs.

Source

Kasteler, Jordan. “It’s Time for SMBs to go all in on social and mobile video.” Marketing Land. June 22, 2017. http://marketingland.com/time-smbs-go-video-social-mobile-217925

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Online Video: Social Media is the New Commercial

In 2017, people are turning off their TV’s and consuming the majority of media on their phones and computers. While traditional television advertising is changing, online video offers advertisers a whole new way to reach potential customers. One of the largest platforms for advertisers to market themselves is on social media.

Social Media

According to the Cambridge Network, “social media platforms are the perfect place to showcase pre rolls and teasers to create buzz, start a conversation about your brand.” With individuals consuming nearly two hours a day on social media (Cambridge Network), there is a huge opportunity for brands to appear in that large window. Pre-roll on YouTube videos (the short advertisement before the YouTube video) or sponsorships in influencer marketing campaigns are the way to go for commercials in 2017.

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“Share-worthy”

Viewers are no longer passively consuming commercials like traditional television. With social media and online video, audiences are asked to like, comment, and share content that they deem worthy. For the scrolling generation, this means that brands need to stand out with an eye-catching cover photo and captivating first few seconds. It is easier than ever to click away from an advertisement so make sure that your videos are share-worthy.

Testimonials

The advertising world has long used testimonials to boost reputability of a product and that is more important than ever in 2017. With websites like YouTube, Google Reviews, AirBnb, and Yelp, these video testimonials are building first person brand trust amongst consumers.

Concepts Video specializes in share-worthy videos and testimonials. Reach out to us for your quote today! Lauren@conceptstv.com.

Source

“The Importance of Powerful Video.” The Cambridge Network. https://www.cambridgenetwork.co.uk/news/video-strategy-video-should-be-a-part-of-your-marketing/

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The Future is Online Video

By 2020, “IP video traffic will comprise 82 percent of all consumer Internet traffic, up from 70 percent in 2015.” It is imperative for advertisers’ future to be in the digital realm, whether it is video on demand, social media, or Internet video and Concepts Video can take you there.

Virtual Reality

One of the main stays of increased Internet traffic is virtual reality, whose traffic quadrupled in 2015. Virtual Reality streaming requires a high bandwidth that will contribute to Internet consumption. Concepts Video produces virtual reality content for all platforms.

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Smartphone Friendly

According to statistics, smartphone traffic will exceed PC traffic by 2020. In 2015, PC’s narrowly exceeded smartphone traffic, but that won’t last for long. Advertisements and brand content that appear on smartphones need to be able to last past a swipe. They need to be smartphone friendly with no picture-in-picture shots and no split screens to take advantage of the small screen size. Advertisers must also gear their content towards short-form as many people do not want to watch long videos and advertisements on their phones.

Sources

Johnson, Zac. The Future is Online Video and here are the Stats to Prove it. Business 2 Community. June 18, 2017. http://www.business2community.com/infographics/future-online-video-stats-prove-infographic-01861786#KWWI50msa88upq6Z.97

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Consumer Outlook: Content Consumption

Video is going through its own renaissance and advertisers are pivoting to hop on the digital avenue. Last year, video accounted for 73% of web traffic and it is predicted that in 2021, video will make up 82% of all Internet traffic. As content consumption shifts away from traditional television and onto digital platforms, advertisers have an opportunity to produce memorable content for millennials.

Live Video

It is projected that live video will be “the fastest growing segment of internet video thanks to new video offerings like Facebook Live, Twitter’s broadcast of live sports and live over-the-top bundles from companies like AT&T, YouTube and Hulu.” For advertisers, this means that foraying into the Live Video platform will be extremely advantageous to bottom lines. Just as QVC ruled the airwaves for ages, Zappos has an online video catalogue, and now advertisers can try live demonstrations on Facebook Live platforms.

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While TV is not dead yet, cable networks are shifting content towards digital platforms. The Travel Channel and Land Rover recently created a digital series, Uncharted Discoveries, which had a live component to the adventure, asking followers to vote on Facebook Live. The live component dictated exactly what was going to happen in the filmed series. This series also coupled the Travel Channel’s highest-ranking host with a group of digital influencers, marrying traditional TV with modern digital.

Concepts Video has been in the video industry for nearly 35 years, building an expertise in brands despite constant changes to the video industry. Call us today to create Live Video, branded campaigns, and digital content.

Sources

Molla, Rani. An explosion of online video could triple bandwidth consumption again in the next five years. June 8, 2017. https://www.recode.net/2017/6/8/15757594/future-internet-traffic-watch-live-video-facebook-google-netflix

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Advertising to Millennials

News is consumed in many ways including through social media. The younger age bracket, aka Millennials, ages 18-34, tend to skew towards YouTube and Facebook for their news consumption, while this age group only accounted for 8% of viewers on national broadcast television.

Digital Municipalities

That’s why NBC News is pivoting and serving their news from an innovative broadcast menu. Matt Danzico, head of NBC Left Field, a division of NBC that produces short documentaries for social media said, “it’s my belief that broadcaster need to begin viewing these hubs as digital cities. So in the same way that it’s clearly important for NBC [to] have local bureaus to serve news and information for, about and within the actual cities their audiences live, it’s now imperative that we exist within these digital municipalities.”

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Digital Advertising

While NBC Left Field videos will not have advertisements to start out, ads will not be far behind. NBC News will not rely solely on traditional commercials, but it will look to utilize the popularity of branded content and influencer marketing.

For brands looking to advertise to the 18-34 set, digital is the way to go. Between Johnson & Johnson funding YouTube, NBC launching Left Field, and CNN’s “Great Big Story,” the new way to advertise is upon us.
Concepts Video specializes in creating memorable branded content campaigns for television and the web.

Sources

NBC News Wants to Woo Millennials With Its Own Digital Video Service. Fortune. June 13, 2017.

http://fortune.com/2017/06/13/nbc-news-left-field/

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Online Video Flourishes in China

China has one of the most flourishing markets in our global economy and now, the Asian country is penetrating the online video sector. China’s population is estimated at over 1.3 billion people (about 4x as many people as The United States). That population number reveals an opportunity in various markets and online video is feeding that need.

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SVOD on the Rise

According to JPMorgan Chase & Co. as quoted in eMarketer, “the number of SVOD subscribers will hit 144 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers.” At a time when cable TV subscribers are dropping from 252 million this year to 248 million, it seems like subscription video-on-demand is on the rise.

While China’s video content used to include pirated materials and user-generated content, the country is now signing licensing deals with major content studios. This is the perfect time for marketers to get in front of a highly influential population. The main SVOD player in China is iQiyi with nearly 100 million subscribers. While Netflix withdrew its SVOD services from China in 2016, they have recently inked a deal with iQiyi.

Concepts Video creates award-winning content for international players around the globe. Call us today!

Sources

China’s Online Video Subscribers Are Closing the Gap with Cable TV. eMarketer. June 14, 2017. https://www.emarketer.com/Article/Chinas-Online-Video-Subscribers-Closing-Gap-with-Cable-TV/1016005

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The TV Renaissance

As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV.

Too Many Choices

In the digital age, choosing a TV station is a lot like trying to find a quality piece of clothing in H&M; it’s in there, but you may not have the patience to find it. Fowler continues, “Hulu isn’t the only service to recognize we need fewer choices, not more. YouTube TV, the Google live service that launched last month, puts search, trending shows and personalized suggestions front and center. Sling TV’s home screen has evolved to include the stuff you watch most. Even Comcast is leading traditional cable companies to adapt with a new X1 cable box that offers ‘for you’ recommendations, plus a voice-commanded remote.”

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Advertising During the Renaissance

With the shift to streaming and digital content, advertisers have an opportunity: adapt and advertise on various platforms. For example, big brands like Johnson & Johnson and AT&T have advertised on YouTube. If a brand is looking to advertise on Hulu, they can opt into choice-based ads where the viewer has the choice of what type of ads to see. If you’re a pharmaceutical company or car company, this is key for targeted marketing. Another benefit of advertising on Hulu is the direct click through for users to purchase a product instantly. Unlike the days of traditional TV commercials, this gives customers and advertisers the ability for instant transactions.

Sources

https://www.wsj.com/articles/the-new-hulu-looks-a-lot-like-the-future-of-tv-1494433910

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Pharmaceutical Industry Moves Digital

The Pharmaceutical industry used to pride itself on its sales reps and in-person doctors visits. Millions if not billions of dollars were put into the pharmaceutical marketing budget. However, in 2017, the pharmaceutical industry knows that its money can be spent elsewhere thanks to the digital age.

According to Fiercepharma.com, “More than half (53%) of marketing outreach to doctors now happens via “non-personal promotions”–the majority of which are digital communications, with some direct mail and speaker programs in the mix, too. That’s the word from a semiannual survey conducted by sales and marketing consultancy ZS.”

Opportunities for Pharma

In the digital world, Pharma has an opportunity to get in front of decision makers in a whole new way. Pharma has the chance to revamp the way they present themselves to doctors through video. By presenting video content to doctors, pharmaceutical sales reps are able to communicate in ways they have never been able to before. For example, pharmaceutical reps can now use animation, consumer videos, and reenactments to educate and inform doctors. Study leader Malcolm Sturgis told FiercePharmaMarketing, “It’s the first time we’ve seen the non-personal marketing, especially digital, actually pass the amount of sales force activity.”

 

pexels-photo-208512-e1494283617448Concepts Video specializes in creating custom videos for pharmaceutical industry representatives. We have worked with a wide variety of Pharmaceutical companies to create engaging, informative, and actionable videos to be presented around the industry.

FiercePharmaMarketing recommends that Pharma think more “customer-centric.” They continue, “Instead of planning marketing channel by channel, start with the customer and ask what’s the right combination of marketing and information. Also make sure that sales reps–who, despite making fewer visits, will remain an important part of marketing–are involved and informed in the overall strategic marketing plan.”

 

Source: http://www.fiercepharma.com/marketing/pharma-digital-contact-doctors-now-surpasses-sales-rep-visits-survey-finds

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Online Video Pushing Original Content

In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a paid subscription basis and others seem to be following suit. Online video big wig YouTube is looking to join the game with a new slate of original content positioned to take over network television consumers.

YouTube chief business officer Robert Kyncl said. “We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube — bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”

While some advertisers may balk at the idea of commercial free television, this is also an opportunity for advertisers and marketers. With an entirely new channel to promote product, advertisers just need to get creative. YouTube will partner with key advertisers such as Johnson & Johnson and Google Preferred. Advertisers will have the opportunity to build long term relationships with YouTube content creators that have the ability to infiltrate not only the shows audience, but the overall influence of the content creators audience as a whole.

What can advertisers do to stay up on the times? Advertisers should look to get involved with content creators and influencers. Don’t just look to put your product in front of direct selling audiences on TV and the web, put your product in the hands of trustable influencers and new media channels.

 

Source

https://www.rapidtvnews.com/2017050547104/youtube-makes-major-original-content-push.html#axzz4gFEoFAx2

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Multi-Camera Shoots to the Masses

Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video and multi-camera shoots. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook.

According to Phys.org, “Dish is unveiling a wireless device, SlingStudio, meant to enable multi-camera productions without high-end equipment. The wireless device collects video from up to 10 smartphones and traditional cameras as they are being shot. An iPad app lets you choose which video and audio feed to broadcast at any given moment. The app also has tools for transitions and text overlay.”

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Multi-camera shoots used to be reserved for primetime television, but now there are devices that allow multi-camera shoots right from your own home. At $999, the price tag will cut out your average user, but if you’re a company or influencers looking to make waves in the world of online video, a device like SlingStudio can be an instrumental piece of the content puzzle.

At Concepts Video, we specialize in multi-camera shoots for online video, television, and corporate videos.

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Four Critical Steps to Explosive Video Marketing Growth

There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% – 300%.

Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.

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Laser Targeting

It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone’s life?

Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you’ll be able to write and film video content which captures their attention and makes them feel like you’re speaking directly to them.

Smart Marketing

The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media accounts and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.

Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.

Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.

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Engagement

Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.

Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.

Ongoing Optimization

Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.

There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.

Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.

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How to Find the Best Copywriters

Finding the best copywriter is a challenge to advertisers all over the world. In the online world, finding a gifted writer should be easier now more than ever. After all, the digital age makes it possible to reach talent from around the world, but that is also part of the problem. Many people with a keyboard and a creative mind market themselves as copywriters. However, all the best copywriters have a few things in common: experience, eloquence, and ingenuity.

Copywriting and Scripting Services

If you select the correct copywriting agency, its staff will find the right copywriter for you. However, that requires that you spend precious hours finding the right agency first. Though there are hundreds of copywriting services floating around the Web, only a handful attract corporate-level talent.

When appraising a copywriting service, ask yourself one question, how much confidence in its writers does the agency have? If the agency can promise you’ll be 100 percent satisfied with the result, you can be fairly certain the company has faith in the abilities of its writers. Concepts Video has over 30 years of successful copywriting experience.

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Independent Search

An independent search requires you find candidates and then vet them. While this can be time consuming, recognizing a great writing talent is something almost anyone can do because, inherently, we all have the ability to recognize great prose. Companies like Upwork.com, Freelancer.com, and Fiverr.com all offer independent contractors offering copywriting services. While they may be cheaper than using an agency or production company, you’ll need to vet them properly so that you don’t waste your money or time on bad copy.

Here are the steps you can take when vetting a copywriter:

Look at Past Work

Ask for 10 writing samples. Whether you read each sample is irrelevant. If a writer can produce 10 pieces, that writer is experienced enough to consider.

Ask for a Sample Piece

If you find a writer that seems to have the experience you are looking for, ask for a sample piece on a theme or subject of your choosing. The best way to determine if a writer is worth their salt is to ask them to write about something they are unaccustomed to writing. Scrutinize this piece ruthlessly; if there’s a grammatical error or spelling mistake, then it’s likely they didn’t edit and review their piece properly.

Assess Writing Style

Find a great piece of writing — on the subject you chose for the sample piece — and read it. Then, immediately after, read your candidate’s sample. How does it compare to the great piece? Does the candidate’s piece flow or is it a grind to push through? Is it flavored or dull and bland? Is your candidate up-to-date or still writing like it’s the 80s? Can the candidate paint a picture with words and illustrate with prose?

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Check Word Choice, Timing and Rhyming

Does the candidate use obscure, complicated words (such as “coquette” and “adamantine”) that are confusing, unnecessary, and frustrate and annoy the audience? Or does the writer use simple words that everybody can understand? For example, commercials and most popular news outlets are written at a 5th grade level.

Also, most commercials rhyme and have excellent timing with solutions and calls-to-action (CTAs). Check that the copywriter’s previous work has good rhyming, as well as engaging and clever calls-to-action.

“Reading copy shouldn’t feel like reading a biology book.  Good copy should captivate the reader and motivate them to take action.”

Great Copywriters Are Worth Their Weight in Gold

Great copy can capture a customer in a second. When Concepts Video has two minutes to make a customer choose a Bissel vacuum over a Shark vacuum, our expert copywriting and demonstrations quickly captivate consumers. By creatively explaining the benefit of products in an eloquent way, Concepts Video has made our customers hundreds of millions of dollars.

Great copywriters are invaluable for any business. They can get customers to pick up the phone or enter their credit card information after a 30-second commercial. When it comes to capturing customers, copywriting is always key.

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How-To Videos Demo Big Sales for Pharma

Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now educate their consumers and customers in a whole new way. While pharmaceutical and medical devices can entail intense education, how-to videos are now stepping in as their premiere educational tool.

How-To Demo Pharma

According to LabMate, “How to’ videos on their YouTube channel intended to demonstrate how to get the best results from various key ingredients in the pharmaceutical industry.

The series includes ‘How to’ information on applications such as Mixing Xanthan Gum and Dispersing Titanium Dioxide.” While these pharmaceutical topics are often difficult to understand, the how-to video is now simplifying challenging topics for years to come.

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Leading the Pack

Silverson Machines Ltd are leaders in design and manufacturing, but now they’re also adding video production to their resume. According to LabMate, “producing video content to demonstrate and instruct how to get the best results in various applications when using a high shear mixer. Although Silverson have previously produced videos focusing on the capabilities and range of their mixing equipment, the new series of videos is intended to reach out to those who aren’t aware of Silverson and their mixing technology, to help them improve their processes and get the best yield from their ingredients with the help of a Silverson High Shear mixer. With over 70 years’ experience, Silverson are hoping to help a new set of customers with their mixing requirements.”

“How-To” Stay Ahead of the Game

While these how-to videos will place Silverson ahead of the tech pack, many companies aren’t far behind. Concepts Video specializes in creating how-to videos for the pharmaceutical, medical, and corporate industries that require expert communication and education for their customers in an entertaining and informative video.

pexels-photo-67654-e1491249854154Sources:

https://www.labmate-online.com/news/laboratory-products/3/silverson-machines-ltd/new-series-of-lsquohow-torsquo-videos-released/42177

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10 Reasons why you need Medical Animation – Part 2

Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are faced with the fact that the information they are presenting can oftentimes be very dense.  The medical industry often has to utilize diagrams, drawings, illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option as seen in Part I of our article.

Here is part 2 of our 10 reasons why you need medical animation.

6. Animation Can Be Used to Better Explain How a Drug Works

Following instructions on how to use the drug, a medical animation can also showcase how the drug performs in the body, so that the viewer can “see” what is happening when they take the drug.

7. Medical Animation Can Be Cheaper Than Using Actors or Models

A video marketing firm can quickly develop medical animations for you to suit your needs and budget, making it a more cost-effective option than having to hire actors or models.

8. Medical Animation Can Be Used for Training

Whether training future surgeons, physicians or other medical staff, medical animation can be key in ensuring proper and thorough training.

9. 3D Medical Animation Can Capture All the Details

Advances in video animation make it possible to show lifelike detail for a truly impactful animation.

10. Medical Animation Can Be Used for Online Video Marketing

Using videos and animations as part of your marketing efforts helps you gain an edge over competitors and attract new clients.

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10 Reasons why you need Medical Animation – Part 1

10 Reasons Why You Need Medical Animation

Many businesses today know that videos and animation are an important part of marketing, as well as a great way to give information to consumers and clients. The medical industry is no different, having utilized diagrams, drawings and illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option.

Because animation an help improve memory retention significantly more than just a verbal or written explanation, it can benefit many medical professionals, facilities, pharmaceutical companies and other healthcare organizations. The following are 10 reasons why you need medical animation.

1. Pictures Will Always Beat Text for Retention

Think back to when you were first learning words like “apple” and “dog.” There were always pictures of the named objects to go along with those words, and for a very good reason. The human brain is very good at remembering pictures, illustrations and animations that are used as a visual aid. In fact, video or animation improves retention by over 50 percent. This is an especially important consideration in the medical field, where medical animation can be used to aid in several areas of training and disciplines.

2. Viewers Can Understand Animation Very Easily

Just as medical animation can aid in retention, so too can it help viewers to better understand a process, a procedure or any other area detailed in the animation, such as how blood cells travel through veins, or how the eyeball perceives its surroundings.

3. Animation Makes a Bigger Impact

Telling someone they have high cholesterol or showing them a picture of a clogged artery can be jarring enough, but show a medical animation of a clogged artery, and you’ve got a teaching tool with impact. It might be just the thing to make a patient truly understand the seriousness of various medical conditions.

4. 3D Medical Animation Can Be Used to Explain Surgical Procedures

A 3D medical animation can clearly describe how various surgical procedures are performed, such as a hip replacement. Having a better idea of how a surgery is performed can make it less worrisome for the patient.

5. Animation Can Be Used to Show How to Properly Use a Drug

The instructions on medication vials can sometimes be confusing and hard to read, and patients might not always remember each detail when told verbally. But a medical animation can help them better understand how to use the drug properly and aid in their retention of the instructions.

In conclusion, medical animation has come a long way, and now plays an important role in training, providing patient information, product marketing and more.

Sources:

https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000011frkqm2hmedduuj9tagnbno5

http://www.brainrules.net/vision

www.ghostproduction.com

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The Best Use of 10 Seconds: Extra Short Video Marketing Tips

The Best Use of 10 Seconds: Extra-Short Video Marketing Tips

Full-length commercials are a proven effective marketing strategy, but what about extra-short videos that only last 10 seconds (or less)? As it turns out, these are just as effective as commercials when executed properly. To make the most of an extra-short video marketing strategy, you need to make the best use of your time. Here are some tips that will help you get the job done in 10 seconds or less.

Improvise

This goes against all the marketing advice you’ve heard in the past, but today’s consumers prefer improvised content — or at least content that feels improvised. Keep your clips simple, using minimal scripting and no special effects if you want to grab your viewers attention quickly. Authentic improvisation is always best, but if you fake it, make sure it looks and feels like the real thing — because today’s consumers are smart and they can tell the difference.

Why this works: Your viewers want you to be real. Today’s consumers don’t have time for advertising if it’s not genuine; they simply don’t trust heavily edited commercials. When you share improvised content, viewers feel more connected to your brand because you’re including real people, just like them.

Don’t Tell the Whole Story

One of the best approaches with a 10-second ad is to treat it like an elevator pitch. Grab your viewers attention with the most compelling message you can create. Leave the viewer with a sense of curiosity, a compulsion to know more about your brand. Then offer additional info through a longer video link, email signup or blog post.

Why this works: A person’s attention span is fairly short, but it’s even shorter when they’re watching an ad. That’s an issue when you can’t present all the important information in less than 10 seconds. By providing just a snippet of information that intrigues your viewers, you’re opening up more opportunities to show them the whole story at a later time.

Form an Ongoing Connection

As with all marketing efforts, the deployment of your extra-short videos may be the most crucial aspect of the journey. With 10-second videos, you shouldn’t focus on a “one and done” approach. Instead, create an ongoing connection with your viewers by offering multiple extra-short videos over a significant length of time (the indefinite future is your best bet). You have lots of media options available for this type of advertising. Create an Instagram account, and use the Story feature. Tell your viewers to follow you on Snapchat, or utilize the paid marketing capabilities there. Even YouTube has a six-second video format called Bumper that’s great for connecting to an audience.

Why this works: You’ve heard it before, and you’ll hear it again: Social media is prime real estate for marketing. Young consumers practically demand it, and the under-30 crowd is a huge percentage of the population. Today’s buyers want real-time videos, authentic updates and brands that create ways to connect. When you offer these connections, you’re grabbing viewers who feel more loyal to your brand because you’re genuine.

Final Thoughts

Short video marketing is a great idea, and they can add a huge boost to your sales when you make the most of the 10 seconds or less approach. Don’t be dissuaded by the new format. There are platforms already available for the short video format — just waiting for you to jump in. After all, marketing should always focus on the next big thing, and extra-short videos are it.

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The Future of Virtual Reality

First it was social media, then it was live video, and now virtual reality and augmented reality are the wave of the future for online video. With the usage of online video rising at a rapid rate, video creators are looking to stand out from the crowd by utilizing virtual reality in their content creation.

Spending Increase

According to an article in CNet, “Last year, spending on VR and AR amounted to $6.1 billion.” According to Tom Mainelli, IDC’s Vice President of devices and AR/Vr, said “On the virtual reality side, producers are quickly moving beyond games to create new content mainstream audiences will embrace.” Mainelli continued, “On the augmented reality side of the fence we’re seeing commercial entities begin to more seriously evaluate the technology.”

According to ZDNet, the research firm IDC says, “the AR and VR market will reach $13.9 billion in 2017, an increase of 130.5 percent over the $6.1 billion spent in 2016. What’s more, AR and VR spending is expected to accelerate to a compound annual growth rate (CAGR) of 198.0 percent over the 2015-2020 forecast period, reaching $143.3 billion in 2020.”

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Emerging Technology

With the video world changing at a rapid pace, It’s important for video creators to stay on top of emerging technology. According to Alfred Ng’s article featured in CNet, “Among the recent developments, HTC says it’s creating a mobile VR device after the success of its Vive headsets. This week at the big Mobile World Congress show in Barcelona, Spain, Samsung is showing off a new Gear VR headset. VR also had some moments in the spotlight at the Sundance Film Festival earlier this year.”

Early Adopters

According to ZDNet, early adopters are “expected to contribute $6.2 billion on hardware, software and services sales in 2017.”

To stay on top of video trends, Concepts Video creates Virtual Reality video in its own in-house state-of-the-art studio. Stay on top of video trends by utilizing virtual reality in your next video campaign.

Sources:
Gagliordi, Natalie. “Virtual and augmented reality spending to reach $13.9 billion in 2017: IDC.” ZDNet. 27 February 2017. http://www.zdnet.com/article/virtual-and-augmented-reality-spending-to-reach-13-9-billion-in-2017-idc/ 
Ng, Alfred. “Really hot stuff: AR and VR spending to double in 2017.”CNet. 27 February 2017. https://www.cnet.com/news/augmented-virtual-reality-earning-13-billion-2017-pokemon-go-htc-samsung-gear-daydream/
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Top 10 Tips for Believable Medical Video Testimonials

We are living in the era of video marketing with videos already representing 74 percent of all Internet traffic. Pharmaceutical companies have long been using video testimonials to create awareness, but it is even more important today to use this technology to your highest advantage. Having testimonial videos available for your clients to view and share on your website will make your online presentation powerful.

Some of the best web marketing in 2016 included video testimonials on a company website homepage, which draws potential clients in immediately.

Examples of Great Video Testimonials

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Tips for video testimonials

Testimonials matter because a viewer’s brain can process a video 60,000-times faster than when only hearing or reading words. This medical video testimonial shows a very personal, authentic side that speaks to a viewer emotionally. Remember, testimonials don’t have to be complicated to be profound. They just have to be authentic.

Slack’s video testimonial is a great example of showcasing the user experience in a very believable way, while also promoting the product in an organic manner. This video is not only funny and entertaining, but it’s also believable and authentic.

Here are 10 tips on how you can make your own medical video testimonial more believable.

1. Stay Away From Scripted-sounding Testimonials

The best social media videos are the unscripted ones. Even though your video production may need scripted audio, or prompts, try having your video hosts and interviewees practice a few times so that their words and testimonials come out naturally. If it doesn’t feel authentic, then it won’t look authentic to the viewers.

2. Humanize Your Characters

Whoever is giving the testimonial needs to be someone people feel they can relate to. Specify the speaker’s name, age and occupation. Humanizing your subject will help viewers believe the authenticity of your testimonial.  A great example is in this BeActive commercial where the testimonials are true users of the product, showcasing their testimonials as authentic and believable.

3. Use Ambient or Natural Lighting

Studio lighting and props have the disadvantage of looking rigged. If you can interview the doctors and nurses outside, on location, in their offices or even in a medical waiting room, you transport the viewer to the location, further enhancing the genuine nature of the setting.

4. Ensure Quality Audio

Even if you are using an iPhone, tablet or other small digital device for recording, you can still get clear, good-quality audio. Check your settings and get to know your equipment before filming.

5. Engage Your Viewers

When using professionals like doctors, your viewers will be looking for medical professionals who are engaging, warm and thoughtful.  Be sure to have a doctor your viewers can trust trust and feel like they could schedule a consultation with.

  1. Don’t Go Overboard on “Salesy” Speak

Viewers can spot a hard-sell video advertorial and will be immediately turned off if something sounds fake. Your testimonial should sound like someone telling a good friend about a great product. This way, viewers don’t even realize they are being sold on something. This essential point is part of the creative process that Concepts Video can help you with.

7. Keep It Short

People won’t keep their attention focused on something for too long. To make your interviewees more believable, you can edit their speech to just under a minute. Skip the pharmaceutical jargon and use simple layman’s terms.

8. Zoom In

Many people are not familiar with medical devices. To give a good picture, don’t be afraid to have your testimonial showcase the tiniest details of your equipment. If you are showing an internal device, a good illustrator can help make complicated concepts visually understandable.

9. Be Authentic

Asking for honest customer reviews is the best way to get content for your video testimonials. If users are not available for a video shoot, you have the opportunity to interview people by phone, including snippets of their testimonial with subtitles accompanying your soundbite.

10. Back Up Claims With Research

Scientists know that they need research data to back up their claims. The same is true for branded video content. If you can gather some research quotes and statistics, you’ll have a better chance of your viewers believing your claims. A good testimonial will include numbers, figures, data and detail. Viewers won’t want generalized assumptions. If you are showcasing medical breakthroughs and technology, give statistics and cite examples.

At Concepts Video, we can help you create successful brand awareness and tell your story in an entertaining and informative manner. We specialize in captivating audiences through well-crafted video content production.  

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Health Technology Takeover

The doctor will see you now…on your computer. Technology is not only assisting healthcare professionals, but it’s now helping patients around the world. While doctor’s office visits take up time and money, technology is now making it possible for patients to see a doctor through their smartphone or computer. This health technology takeover is already starting to occur in households and doctors offices around the globe.

Skyping Doctors

According to a survey by American Well, “one in five consumers would switch to a doctor that offers telehealth visits.” For individuals who have a primary health care provider, “65% are interested in seeing their PCP over video. Parents with children under 18 are even more likely to say they’re interested, with 74 percent interested in seeing their PCP through telehealth. 20 percent of consumers are willing to switch to a PCP that does offer telemedicine visits.”

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By switching to video technology, patients and doctors are saving both time and money. Many people delay seeing a doctor because they think “it costs too much (23%), it takes too long to see the doctor (23%), they think the issue will go away on its own (36%), or they’re just too busy (13%)” (Ashford, Forbes 2017). While this doesn’t eliminate the need for in-person visits, not all ailments require face-to-face medical attention.

Video Content for Patients

While many consumers are switching to skyping their doctors, some patients still need to know how to administer drugs, prep for surgery, or take medicine. Skyping a doctor while administering medication may work for a short while, but doctors need to be able to streamline the process for the majority of their patients. With the advent of skyping patients, there is an increased need for doctors to create video content for patients.

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For example, a doctor can create original video content about surgery preparation and show this to patients via an online web portal. This video content educates the patient and can be replayed many times so that patients don’t miss important information. Patients are also able to share the content with family members who may be assisting in the surgery process by driving them to or from the surgery center. Concepts Video specializes in producing engaging content for medical professionals to streamline their medical process.

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For the full articles, please visit Forbes and American Well.

How to Boost Your SEO With Video Marketing

As a marketer working in the medical or pharmaceutical industry, SEO is imperative for bringing traffic to your website, but did you know that video can play a key role in your SEO strategy? A recent report by CISCO revealed that video traffic is growing rapidly as a majority of all Internet use.  This report predicts that it would take one individual 5 MILLION YEARS to watch the amount of video that is reported to shared globally each month by 2020. This statistic has caused leading experts around the globe to predict that video is the medium of the future. With these colossal predictions, brands will need to spend more time developing video content for their customers and viewers if they want to stay current on the state of video. Let’s take a detailed look at how video content affects SEO and brand strategy.

How Video Content Affects SEO

When used correctly, video content can have a hugely beneficial effect on your site’s search rankings. Video is currently an underused medium, which means that you can get one step ahead of your competitors by including it in your brand strategy.  Numerous brands are increasing their SEO rankings through “backlinking” to their videos.  One of these very successful SEO videos was created by the company, Dollar Shave Club.  This video had nearly 100k backlinks to it within a year of its posting.  What does this mean for SEO?  Google and other search “bots” will see these 100,000 backlinks and rank the site #1 in it’s search results.  

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Additionally, videos can be very engaging for visitors to your site, encouraging them to stay and learn more about your brand, rather than hitting the back button and adding to your bounce rate statistics. Video is also highly shareable, which means it can help you generate buzz on social media. By constantly publishing interesting, useful videos, you can increase the number of people linking to your site, which has a direct effect on your site’s position in the search engine results pages. Along with social media platforms like Facebook, it is recommended to publish all videos to YouTube since Google ranks YouTube videos highly in its search results, allowing you to reach a wider audience.

It’s Easy to Get Started With Video Content for SEO

You don’t have to be a Fortune 500 company to create great video. In fact, even small businesses can create meaningful and engaging content.  Firstly, it’s important to understand what would be beneficial for your customer.  Is your target market potential customers looking for more information about a product, existing customers looking for how-to videos, or something else?  One great example of a company relating to existing customers is DJI’s tutorial videos.  Their product, the Mavic Pro Drone, doesn’t have any owner’s manual in the box.  All their videos are “how-to” videos that can be found online.  Since every new customer is likely to watch all of their videos, this increases their SEO rankings as well and in-turn generates more customers.

For a great example of a video relating to potential customers, take a look at this short-and-sweet video from pharmacy group Smart RX Systems.  This video helps educate potential customers and consumers on this cutting edge product without boring them with pharmaceutical jargon.  This video is a great use of animation as it simplified a complicated product for its viewers.  

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Concepts Video Can Help

Video marketing takes a multi-prong approach and thus, it’s a good idea to get help with your first foray into video marketing. Concepts Video can help you develop a video content marketing strategy that works in harmony with your SEO goals and overall brand vision. Why not get in touch today to see how we can help?

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Lights, Camera, Engagement – How Online Video is Changing Healthcare

Action, action! Read all about it! 2017 is the year of video marketing and the year has kicked off in full force. With more than 60% of marketers and small business owners increasing investment in video marketing this year, video is proving itself as the essential instrument for influence in 2017. One of the industries being affected by the increase in video marketing is the health industry.

Healthcare in Video

While many relied on articles for promoting information in the last few decades, video has now taken over as the key correspondent of information. Healthcare can be a dry and difficult industry to understand for laymen. AJ Agrawal, contributor to Forbes says, “the reason people are drawn to videos is the ability to visually understand specific topics. This clearly works well for health industry startups where everything from various wellness and medical conditions can be explained in an easier to digest way illustrating how a new product or service can work for a health-related problem.” Concepts Video has created dozens of how-to medical videos, clearly demonstrating how a product works in an entertaining and informative fashion.

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Why Video?

Agrawal says, “besides using new formats and types of video production you’re your health industry startup, your video marketing campaign has to focus on the same things your other content marketing tactics have done if they are to resonate with your audience, build trust, inspire them to share it, and have them return again and again to you as their expert.” Concepts Video has relied on a winning formula for TV commercials for years so it’s no wonder that we have adapted our engaging prescription for online video.  

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What Types of Video Should We Use?

With an ever-changing environment of platforms, it can be confusing as to what types of videos companies should be producing. Agrawal advises, “whether it is live streaming, an ephemeral video, or an animated video, your video content must show that you understand and have identified your audience’s health-related problem and pain points. Then it must educate them and provide an effective solution. Finally, include a call-to-action that incites urgency and pushes them to act on what they see in the video.”

Concepts Video is a leading expert is creating influential videos for the healthcare industry that drive sales with a compelling call-to-action.

See the rest of the article from Forbes here and check out the Infographic below from Animoto!

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Marketing to Millennials

While Millennials used to be known as the lazy generation, they now have the largest buying power of any generation. This change in buying power creates a demand for new marketing strategies. Millennials are consuming more and more video content and they will spend more time in front of “screens” than any generation before. In this recent article, Oren Boiman discusses how important video marketing is for any company.  

Per Oren,

“There are countless reasons why video should be central to your marketing strategy. The biggest one is that the millennial generation does not grant trust easily, nor to many. Video fits with the way millennials experience the world: highly visual, easy to consume, personal and experiential.”

This means that video marketing and video content are becoming more important than ever.  With this increased screen time and resistance to “old school” ads like billboards or pop-up ads, video content is becoming critical for any brand.  If you want to get a portion of the millennials spending on your product, then video content should be a chief component of your marketing spend.  

Video-Marketing-Instagram-VideoHow can companies react?  Per Oren, “The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities.”

This means brands need to look outside the normal video content of commercials or web videos.  Videos like “Tasty” food videos, how-to videos, and product review videos are all great ways to get product in front of the eyes of customers.  At Concepts Video, our in-house studio allow us to shoot any needs for our customers; kitchen shots, white cyc, or on-site video.  Our in-house editing suite allows us to turn projects around quickly to keep up with the attention span and changing consumer landscape of millennials.

Like Oren said, “In the end, the process of finding your video strategy is much like buying a house.” At Concepts Video, our expert Creative Team can help craft and develop a winning video strategy for any brand.

See the rest of the article Here

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The Best Video Marketing Trends for 2017

Our social stories of 2016 have come and gone and we’re full “stream” ahead into 2017. While social media trends seem to be shifting by the minute, there is one category that has firmly planted itself across all of our platforms and that’s video. 2016 has proved that the world of video marketing is growing at an exponential rate and marketers are trying to get a “reel” piece of the video investment puzzle.  Video marketing is one of the best ways to create awareness and generate new sales. Let’s take a closer look at why video marketing is well on its way to becoming a big business player in 2017.

 

Facebook Video

The current question in the world of social media is, “who will be the video King?” Youtube reigned for multiple years, but now with Snapchat, Instagram, and Facebook all battling for the crown, creators and brands are constantly testing new strategies and platforms to see which platform will deliver the best return.  At this point, Facebook and Instagram’s algorithms are prioritizing video over all other content with live video as first and foremost in feeds.  What does this mean for big companies like Merck, Johnson & Johnson, Ford, and General Mills?  It means more user generated content. For example, Cheerios is using videos from a popular vlogging family with quadruplets baby girls.  This video shows the 4 girls making a big mess in the family room as they dump the entire box of cereal onto the family room floor.  It’s unknown if this is a sponsored post, either way it’s an entertaining video that features the product without feeling like an ad to the viewer.

 

Live Streaming

Many brands are developing live video strategies for 2017 for Facebook, Instagram, and Twitter.  The problem is that most companies don’t have an in-house production team and thus are struggling to get regular content while working on their day to day tasks.  Ford had a successful campaign where they hired a rugged actor to create a Facebook live video highlighting the backup camera of their new trucks. Ford was able to have an authentic video of their product that wasn’t overly produced. Since this didn’t look like a normal commercial, viewers didn’t click off of it like they would a normal commercial. This Ford video had the feel of a personal friend showing the consumer his new truck.  There wasn’t a huge camera crew or an expensive Red Camera rental. The Ford commercial was entirely shot with a hand held phone. At Concepts Video our Social Media team can offer strategy development and filming for live video feeds.

 

How-to Videos

As people continue learning everything online, companies will begin to move their how-to videos where the eyeballs are – online.  Youtube has become the place for “unboxing” and review videos.  These videos not only help customers with questions about how to use a product they also convert potential customers into actual customers by thoroughly informing them before they buy.  From drones to doll houses, every product has some type of unboxing video.  Some popular Youtubers gain most of their followers solely through unboxing and review videos.  Brands are tapping into this by sponsoring or giving product to these influencers, who can guarantee that a certain number of people will watch their influential videos.  Other companies create their own how-to videos so that they can control the creative aspects of the video.  

 

Drone Video

Drone video can make any amateur video look like a professionally produced studio movie.  Drone video allows users and producers to capture breathtaking shots for a fraction of the cost.  At Concepts Video, our drone team is constantly testing the limits of our drones.  The usage of drones can be used for more than just a tropical travel video.  In the first years of consumer drone, it was difficult to fly drones indoors with even the best of pilots. Now with new drone sensor technology, even a beginner can fly indoors (Assume at your own risk).  This will make it easier to get establishing shots of factories, homes, gyms, or even office space to use in promotional footage.

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More Mobile

While we all love watching a movie on the big screen, most of us are spending more and more time on the small screens, aka our phones.  This means that marketers need to ensure that their video content is mobile friendly.  Most customers’ days are filled with an overwhelming amount of content.  Video content is like a breath of fresh air to consumers.  Eye catching videos like Tasty videos where recipes are simplified to a short 45-second video are a great example of this.  At Concepts Video, we created short simple foodie videos for the Clever Cutter which helped build brand engagement and earned nearly 4 million views.

 

More Influencer Marketing

With the ever-growing amount of content and advertisements, it’s difficult for brands to get in front of consumers without appearing like an ad. Influencers are becoming more and more powerful with Brands and consumers. Consumers look to influencers for product recommendations and new brands.  One easy way for brands to connect with influencers is through influencer agencies like Hire Influence & TapInfluence.  These agencies make it easy for Brands to connect with a very specific audience even with a small budget.  One of the best ways to make a product known is through a “social bomb.” This is where a brand contacts multiple influencers and has all of them release announcements about the specific product on the same day.
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Importance of Video for SEO

Videos continue to be a key component of any SEO strategy.  Since Google owns YouTube, Google will prioritize YouTube videos in its search results, which is why having your videos showcased on Youtube is always a good idea for your video strategy. The more times you show up in a search, the higher chance you have of converting someone to a customer. Brands and companies will benefit from having fresh video content online.  It’s also important for brands to monitor online video content.  If users post a negative review, it’s important that the brand respond to any issues in the comments. Social media and video marketing are not just a “set it and forget it” method, they involve a level of customer service and user interaction.